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- Industry Application
Nothing speaks with such trust to a skeptical audience of potential customers as a fellow customer telling them they tried it and it’s good.
Coming from another consumer just like themselves, a testimonial is perceived as refreshingly genuine and honest, and doesn’t feel like an advert.
This, of course, makes it a tempting tool to use for marketing and advertising– but only if done just right.
A testimonial is no gimmick.
Do it wrong, and it could be disastrous.
Your brand could be seen as outright lying to your audience, spelling death for all your marketing efforts.
So let’s look at how you can avoid that and tap into the power of testimonials in this free e-book!