Whiteboard videos are a powerful internal communication tool for simplifying complex information, increasing employee engagement, and improving message retention. This guide explains how businesses can use whiteboard presentations to introduce workflows, onboard employees, share training updates, and align teams across departments. By combining visual storytelling with clear narration, whiteboard videos enhance clarity, reduce miscommunication, and make internal messaging more effective and memorable. |
Communicating with your customers is, of course, vitally important.
But what’s just as important is touching base with your own team. As your business grows, it becomes a challenge to get everyone on the same page. Communication within companies often gets lost in a sea of long emails, stale intranet posts, or (worst of all) lifeless slide decks.
That’s why the smartest teams turn to internal videos, especially whiteboard animated explainer videos, for a fun, highly engaging solution that explains core ideas clearly and doubles as employee engagement animation.
- How To Use Whiteboard Animation for Internal Communication Videos
- What is a Whiteboard Animation Video?
- Why Whiteboard Internal Communication Videos Engage Employees
- Where to Use Whiteboard Animation for Internal Communication
- How to Create Whiteboard Video That Works
- Best Whiteboard Animation that Works
- Inspiring Examples of Internal Whiteboard Videos
- ROI of Using Whiteboard Animation for Internal Communication
But before we get ahead of ourselves, what is a whiteboard exactly?
What is a Whiteboard Animation Video?
At its core, a whiteboard video production is a dynamic and engaging form of animation that simulates the process of a hand-drawn illustration unfolding on a whiteboard or flipchart.
In these animated explainer videos, viewers watch as an artist’s hand quickly sketches out illustrations, diagrams, and text elements in real-time, creating a visually captivating experience that holds their attention from start to finish.
As a bonus, this style and format of video is surprisingly economical and can fit nearly any budget. One of the key benefits of whiteboard videos is how effectively they engage employees, something few other solutions can match. In other words, it’s cost-effective without looking cheap!
Why Whiteboard Internal Communication Videos Engage Employees?
- Clear, distraction-free visuals:
Studies in neuroscience have shown our brains latch onto simple black-and-white drawings unfolding in real time. That white space in the videos makes content shine and grabs employee attention.
[Information sources: simpleshow.com, b2w.tv]
- Simplifies complex data:
Use the whiteboard videos data style to spell out KPIs, product updates, or policy changes. It breaks down technical jargon into step-by-step visuals—much easier to digest than a text email.
- Boosts retention and engagement:
Studies found whiteboard animation boosts engagement by up to 33% and significantly improves retention. It's the perfect way to ensure important info doesn’t just get watched—it sticks.
[Information sources: simpleshow.com, thesketcheffect.com, b2w.tv exaltus.ca]
- Versatile & cost-effective:
Use video whiteboard animation for training, onboarding, or safety updates—and update them easily (). Compared to live-action, corporate whiteboards are budget-friendly and scalable.
[Information sources: ripmediagroup.com, b2w.tv]
Where to Use Whiteboard Animation for Internal Communication?
- Onboarding new hires:
Not sure how to create whiteboard videos for internal communication? Start here. A 2–3 minute employee onboarding video can help introduce your history, values, and team structure better than any handbook to new hires.
- Product or service rollouts:
Introducing a feature or workflow? Whiteboard presentation videos work great as internal communication videos by translating complexity into clarity—and your teams will thank you.
- Policy and Compliance updates:
Instead of sending dense documents, create videos that animate the key steps. Imagine explaining safety protocols with simple visuals—they’re engaging and get watched.
- Weekly or quarterly updates:
Use whiteboard videos to keep remote and hybrid teams aligned with 60-second sketches summarizing goals, KPIs, or wins.
- Learning & development:
Use classic whiteboard or watercolor and painted whiteboard animation to make training memorable—and accessible.
For further reading with great examples, check out our other blogs on the topic:
How to Create Whiteboard Video That Works?
Without further ado, here’s how to create engaging whiteboard videos for internal communication in a quick breakdown:
- Script + storyboard:
Write a crystal-clear video script. Draw a storyboard that visualizes each idea—this is where whiteboard explainer video magic starts. Check out our blog post with free guides, templates, and tips to create a compelling whiteboard video script and get started.
- Choose your whiteboard animation style:
Options for whiteboard video styles include classic whiteboard, cartoon, watercolor, or minimalistic. Pick a style that matches your message, brand tone and audience. Here’s a great guide on how to create a whiteboard video we wrote that will help!
- Produce and Animate:
Work with an agency that does whiteboard animation video services. They’ll combine art, voiceover, sound, and motion into one coherent video. There’s also no dearth of amazing whiteboard animation software and solutions if you want to try the DIY route.
- Add branding elements:
Even the simplest videos can feature custom whiteboard brand elements like logo colors, icons, or unique fonts—without cluttering the canvas.
- Review, iterate, publish:
Show drafts to stakeholders, gather feedback, and refine it. Host it on your internal comms platform, email it, or embed it in your LMS.
- Track engagement:
Use analytics to see who's watched, and when drop-off happens. That helps improve future internal communication videos.
Best Whiteboard Animation that Works
- Keep it under 3 minutes:
Short is sweet, and less is more. This is critical for retention—and suits most internal announcements.
- Lead with purpose:
Start by explaining why this matters for your team.
- Human tone wins:
No need to be formal. Use conversational, energetic voiceover and hand-drawn visuals to feel relatable.
- Include a call-to-action:
Examples of good CTAs: “Review the updated handbook,” “Book your onboarding call,” or “Share your feedback here.”
- Provide download links:
Make your video accessible post-viewing by linking it to PDFs, glossaries, or FAQs.
- Mix & match whiteboard types:
Combine whiteboard cartoon doodles with watercolor splashes, or even a few animated infographics, to diversify style and engagement.
Inspiring Examples of Internal Whiteboard Videos
Companies like Cisco, Virgin, and Zendesk have nailed internal communication video examples by using animated sketches to drive culture and strategy. Their success came from blending simplicity with storytelling—each video has a strong narrative arc, clear visuals, and a friendly tone.
For more examples, check out:
ROI of Using Whiteboard Animation for Internal Communication
- Cut down clutter — kills the endless email thread and confusion.
- Boost morale — shows you care enough to invest in creative comms.
- Increase productivity — employees grasp changes faster and act sooner.
- Save time & money — cheaper than video shoots or live training—and reusable.
Takeaway
If you want internal communications that engage, inform, and retain, there’s nothing better than a whiteboard animation video. It’s a powerful tool for internal communication, blending simplicity with storytelling and impact.
Whether it’s explaining a new product, launching a training, or building company culture—whiteboard videos help teams connect and collaborate better.
Ready to bring your internal comms up a notch? Let us sketch out your next story today!