How to Create Microlearning Videos: A Step-by-Step Guide

Create impactful microlearning videos with proven formats, best practices, and examples to deliver knowledge fast and boost training and marketing.

In the digital era and fast-paced business environment, how information is accessed and delivered is undergoing significant changes. Traditional lengthy training sessions, prolonged presentations, or dozens of pages of documents often struggle to maintain learners’ and clients’ attention, resulting in low input-output ratios.

At this point, Microlearning Videos emerge as a more efficient solution. They quickly convey core information through concise expression, intuitive visuals, and focused content. 

Whether for employee training, customer education, product demonstrations, compliance updates, or knowledge dissemination in marketing, microlearning videos demonstrate high adaptability.

(Image from lipsync.video)

What Are Microlearning Videos?

Microlearning Videos are short, focused content presented in video format, usually 2–5 minutes long, aiming to quickly deliver a specific knowledge point, skill, or key information. 

Their core features include:

• Short and efficient: Learning or viewing takes only a few minutes, reducing cognitive load.
• Single-point focus: Each video addresses one problem or explains one topic.
• Diverse formats: Animation explanations, screen demos, or AI lip sync presentations.
• Wide application: Used for internal training, customer education, compliance interpretation, thought leadership, and product marketing.

The essence of microlearning videos is to make the transmission of knowledge, skills, and information more efficient through short-form video content, helping enterprises enhance learning efficiency, customer experience, and market communication.

Core Advantages of Microlearning Videos

1. Time Efficiency

LinkedIn’s workplace learning report shows 49% of learners struggle to persist in lengthy training due to busyness. 

Microlearning videos, being concise, fit fragmented time scenarios—employees learning new skills during commutes, clients quickly mastering product features, or marketing teams spreading brand knowledge. 

Audiences gain key information efficiently, boosting engagement and practical application.

2. Enhanced Engagement

According to a survey, focused video content achieves a 95% completion rate, compared to only 10% for text materials. 

Videos combine visuals, sound, and storytelling to trigger emotional resonance, significantly improving learning efficiency.

3. Flexible Scalability

Microlearning videos apply to:

• New employee onboarding: Quickly delivering job skills and processes.
• Customer education: Demonstrating product functions to reduce learning costs.
• Compliance updates: Simplifying complex regulations through animation for better understanding.
• Marketing: Converting knowledge into short videos to increase brand exposure and user engagement.

How to Create Microlearning Videos

(Image from lipsync.video)

Step # 1: Clarify Goals and Audience

Each microlearning video must define its transmission goal and core message. 

First, identify the audience, then clarify the knowledge or skills to convey. For example, if targeting factory managers to master safety operation key points, the content should focus on critical steps.

Step # 2: Focus on a Single Information Point

The essence of microlearning videos lies in being "short" and "focused." Each video solves one problem to avoid information overload.

Negative example: A 20-minute "Our Software Full Analysis" video, where audiences easily abandon halfway.

Positive example: Splitting content into 3-minute videos like "Login & Navigation," "First Project Creation," and "Report Export Methods," allowing audiences to learn on demand.

Step # 3: Choose the Right Format

Formats should match audience needs:

1. Process and Operation Demonstration

Applicable to employee training and work process demonstrations, it helps quickly master key operations by visualizing complex processes and breaking them down into easy-to-understand steps. 

During production, keep steps distinct, and pair with concise narration or lipsync voiceover to ensure information is easy to comprehend.

2. Concept and Policy Explanation

Suitable for policy explanations and knowledge popularization scenarios, it intuitively presents abstract or complex concepts through animation. For example, a 2D animation video explaining medical regulations transforms legal terminology into accessible visuals. 

Production can use lip-sync virtual narrators to make explanations more vivid and natural, enhancing information transmission effectiveness.

3. Product or Feature Demonstration

Applicable to SaaS product feature showcases, product demonstrations highlight key characteristics and advantages, enabling viewers to quickly understand usage methods. 

Production should include step-by-step demonstrations and concise annotations to help viewers follow along effortlessly.

4. Brand Promotion and Marketing

Suitable for market promotion, social media publicity, and educational popularization. For instance, short brand video productions use animation to highlight key features or knowledge points. 

Production needs to control rhythm and visual focus to make explanations both vivid and easy to understand.

Step # 4: Control Quality (Without Overcomplicating)

High quality matters, but need not be overly complex:

• Clear audio: Natural narration with minimal background noise.
• Simple visuals: Readable text and smooth animations to highlight key points.
• Moderate pace: 2–5 minutes to ensure easy absorption.

By selecting the appropriate video format, combined with clear visual presentation and proper explanation methods, each microlearning video can deliver significant value in a short time.

Real Cases of Microlearning Examples

Enough with the theories; now it's time to look at practical cases. We might gain some valuable insights from them and ultimately come up with our own microlearning video ideas.

1. Agentic Marketing: Campaign Creation

This video introduces Agent Force through a product demonstration. a digital workforce designed to streamline the creation and management of marketing campaigns using simple natural language prompts. Its main objective is to save time for marketers by automating various tasks involved in campaign management, such as drafting content and summarizing campaign performance. 

2. Let’s rethink cloud operations

This animated explainer video discusses the critical role of business application performance and availability in the success of digital businesses. It highlights the significant financial impact of even small delays in application response times, illustrating that a mere one-second delay can lead to substantial revenue losses. 

The content is suitable for IT professionals, business leaders, and decision-makers looking to enhance their organization's digital capabilities and resource management through automation.

3. Introducing GPT-5

This official video introduces the core functions and highlights of GPT-5 by combining animation with the product operation interface, allowing viewers to quickly understand the product's features.

4. Welcome to Deel HR

The video emphasizes the challenges of managing global HR through animation and product demonstration and presents Deel as a comprehensive solution that integrates processes from workforce planning to offboarding. This content is particularly suitable for HR professionals and organizational leaders seeking efficient HR management solutions. Viewers can learn about the benefits of an integrated HR system, including improved compliance, enhanced talent acquisition, and better employee performance management.

How Broadcast2World Can Help

Businesses have a lot to say to their target audience or customers or both at times, and sometimes what they want to say is wrapped in complexity. We at Broadcast2World help businesses overcome this issue by creating engaging microlearning videos that turn complex topics into short, easy-to-understand content. Our creative approach is to use visuals, characters, and scenarios tailored to the audience, with the aim to make learning not only efficient but fun and memorable.

The best part is that we are a company that believes in evolving with time, and thus we are also reimagining explainer and microlearning videos using AI-assisted production, blending human creativity with smart automation. The result is what businesses want: high-quality yet low-cost, budget-friendly videos. As a business, you can use these videos to scale across every touchpoint: onboarding, compliance, sales training, or leadership communication. This ensures more alignment, engagement, and impact, delivered faster and more affordably than ever.

Conclusion

Microlearning videos are changing the way knowledge, skills, and information are delivered. Ready to create a meaningful microlearning video for your teams or clients? 

Contact us to create engaging animations today and see real impact. Check out the tools you use, try some different formats, and take your short video and provide some big outcomes.