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internal communications video

How did PwC explain the importance of habits through internal communications videos?

About PwC

PricewaterhouseCoopers is a multinational professional services network of firms. PwC ranks as the second-largest professional services network in the world

 

The Challenge

Habits are the building blocks of self-improvement. 

This is something PwC wanted to emphasize and explain to their employees.

Since habits and what form them can be a little complex and technical to understand, they wanted to use animated videos to explain the concept.

The language was to be kept simple and full of visuals so it is engaging and easy to understand.

The Solution

We helped PwC make a cartoon internal communications video.

The video was kept short and crisp with lots of colors to make it visually appealing.

The video explained the importance of habits and how they can impact our day-to-day work. 

We then explained what goes behind forming habits and how the brain functions to form habits. 

All this came from a conversation between two characters, making it relatable and conversational so that the viewer doesn't lose attention. 

To achieve the client's objectives, B2W:-

  • Chose bright colors and visuals to keep the video interesting and not lose attention.

  • Used Cartoon Animation to relate better and make it conversational.

Key Takeaways

    • 1. Using cartoon animation helps relate to the brand better and stay connected. 

    • 2. Keeping the video short and crisp helps in keeping the viewer engaged

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