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Evergy is an energy provider that is committed to a sustainable future, focusing on helping businesses transition their fleet vehicles to electric power.
1. Understanding Technical Content: Grasping the intricacies of fleet electrification to communicate them effectively without being overwhelming.
2. Capturing Evergy’s Brand Voice: Maintaining a warm, positive, and informative tone consistent with Evergy's brand.
3. Visual Representation: Designing visuals that supported and enhanced the complex content.
4. Aligning with Different Tones: Adapting to different narrative styles for various parts of the campaign while keeping a cohesive feel.
1. Close Collaboration with Evergy: Working intimately with Evergy's team to fully understand the content, goals, and brand voice.
2. Script Refinement: Crafting scripts that were engaging and informative, incorporating strategic pauses, voice modulation, and emphasis where needed.
3. Visual Storytelling: Designing impactful visuals that complemented the narration and helped in illustrating the complex topics.
4. Voice-Over Excellence: Selecting voice talents that resonated with Evergy’s brand and provided the necessary warmth and positivity.
5. Iterative Feedback Process: Engaging in continuous feedback loops with Evergy to ensure alignment with their vision at every stage.
Mark O’Marketing
VP Sales & Marketing, Xappp
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