The Challenge – Turning Rules Into Recall

Wipro’s brand refresh came with updated colors, typography, logo usage, and visual consistency principles — crucial for maintaining a unified global image.
But communicating these changes through presentations or PDF manuals wasn’t cutting it.

The objectives were clear:

Educate employees about new brand guidelines.
Highlight the importance of consistency across every piece of communication.
Make it memorable through humor and relatable storytelling.
Encourage organic sharing among employees for higher internal visibility.

In short, the brand wanted to turn guideline fatigue into guideline enthusiasm.

The Solution – Humor Meets Design Discipline

Our creative team developed a character-driven animated video that brought Wipro’s new brand rules to life — literally.
The story featured playful characters humorously breaking (and then correcting) common brand mistakes, from stretching the logo to misusing colors.

By infusing humor, witty narration, and exaggerated visuals, we made the do’s and don’ts of brand communication entertaining and easy to remember.
The animation style reflected Wipro’s refreshed brand aesthetic — vibrant, modern, and inclusive — reinforcing the guidelines while embodying them.

Every frame was designed to keep viewers smiling while learning, transforming a typically formal topic into an engaging internal training experience.

The internal communication video quickly became one of Wipro’s most shared internal assets, achieving outstanding engagement across employee networks. It:

Increased awareness of brand guidelines by 85%.
Improved design consistency across teams by 60%.
Generated 2.5x higher internal shares than previous training content.
Sparked positive employee feedback for being “fun,” “memorable,” and “refreshingly different.”

By combining humor with learning, Wipro made brand compliance feel less like a rulebook — and more like a culture everyone could be proud of.

How Wipro Used Animation to Make Brand Guidelines Fun and Memorable

Introduction – Making Brand Guidelines Fun Again

The Challenge – Turning Rules Into Recall

The Solution – Humor Meets Design Discipline

The Impact – A Guideline Video Everyone Talked About

Why It Works

Where Corporate Learning Meets Creativity And Culture

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