The University of California, Irvine (UCI) needed to deliver a crucial message to its internal teams — communicating updates around a new internal request system.
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UCI’s challenge was twofold:
The university required a clear, concise, and visually cohesive video that could unify understanding, encourage adoption, and build internal trust in the new system’s efficiency.
Our creative team crafted a motion graphics-driven internal communication video that combined clarity with warmth.
Through approachable visuals, fluid transitions, and a conversational voiceover, the video walked employees through the system’s workflow — from request initiation to resolution.
The animation balanced functionality with storytelling, illustrating how the system would streamline internal processes, reduce turnaround time, and enhance collaboration. By keeping the tone friendly, accessible, and visually consistent with UCI’s identity, the video became a trusted resource for employees at all levels.
The internal video quickly became one of UCI’s most effective internal engagement assets. It:
By using internal communications animation, UCI turned an operational update into a message that was informative, engaging, and widely understood — helping teams work faster and smarter.
This project demonstrates how an internal comms video agency can transform complex internal updates into engaging, easy-to-digest stories. When communication is visual, purposeful, and human-centered, employees don’t just watch — they act.
Sarah Johnson
Director of Internal Communications, Clif Bar
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