Oncor, one of the largest electric utility companies in the U.S., wanted to help its customers better understand how to report and respond to power outages.
Oncor’s outage reporting process involves multiple steps — from detecting an outage to communicating updates and restoring power. Explaining this through static visuals or written guides wasn’t effective.
They needed a training video that could:
The solution had to be simple, friendly, and visually consistent with Oncor’s brand identity.untries, contexts, and responsibilities. While risk management is integral to every project, the understanding of risk likelihood and impact varied widely.
Our creative team produced a motion graphics-driven customer training video that used dynamic animation, clear narration, and real-world metaphors to explain Oncor’s outage workflow.
Through clean visual design and smooth transitions, the video walked customers step by step through:
The tone was educational yet reassuring, helping viewers feel confident in both their role and Oncor’s responsiveness.
The animated training video became a key part of Oncor’s digital communication toolkit. It:
By leveraging animated product demos, Oncor transformed customer education from reactive support into proactive engagement — turning complex processes into visual simplicity.
This project shows how a customer training video producer can use animation to improve education, transparency, and trust. With the right blend of storytelling and design, even technical processes can become accessible, memorable, and empowering.
Sarah Johnson
Director of Internal Communications, Clif Bar
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