The Challenge – Turning a Banking Program into a Fun Story

Referral programs often rely on static messaging that fails to inspire participation. Citibank needed a solution that could:

Introduce its Client Center and Referral Rewards Program with clarity and excitement.
Create a consistent brand mascot to personify the campaign.
Build stronger emotional engagement on social media and internal communication channels.

The challenge was clear — make financial communication feel human, friendly, and fun.

The Solution – Introducing Kalvin: Citibank’s Animated Mascot

Our creative team developed an animated character mascot named Kalvin, who served as the friendly face of Citibank’s referral initiatives.

Through character animation and finance animation storytelling, Kalvin introduced the benefits of participating in Citibank’s referral programs — from exclusive rewards to the satisfaction of sharing great financial experiences with friends.

Using bright visuals, smooth transitions, and warm narration, the financial services explainer video transformed program details into a joyful brand experience.
The video’s mixed media animation and cheerful tone reflected Citibank’s global identity while highlighting its personal touch.

How Citibank Used Character Animation to Drive 2.8× Increase in Referral Program Signups

Introduction – Making Financial Services Feel Rewarding and Relatable

The Challenge – Turning a Banking Program into a Fun Story

The Solution – Introducing Kalvin: Citibank’s Animated Mascot

The Results – Banking Made Fun and Rewarding

Why It Works

Helping Financial Brands Turn Complex Messages Into Human-Centered Stories

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