How Align Achieved 45% increase in Qualified Leads Due to Clearer Communication of Services

The Challenge – Communicating Complex IT Services Effectively

With services spanning from workplace technology and hybrid workforce solutions to data center infrastructure and cloud migration, Align needed a way to simplify and visually communicate their wide range of solutions to both technical and non-technical audiences.

The challenge was:

How to make the concept of IT transformation and cloud migration relatable and easy to understand.
How to demonstrate the value of Align’s comprehensive IT solutions across different business sectors.
How to position Align’s partnership with Microsoft and AWS to enhance credibility.

The Solution – Infographics Animation to Streamline Complex Solutions

Our team created a motion infographic video that showcased Align’s IT services in a simple, engaging format. We focused on:

Explaining cloud computing and outsourced IT support with clear visuals.
Highlighting the hybrid workforce and how Align’s workplace technology solutions enhance collaboration and productivity.
Illustrating data center solutions, cloud migration processes, and how Align’s expertise can help businesses reach their ideal future state.

The animation used clear graphics and animated data flows to convey how Align simplifies IT transformations and accelerates change across business operations.

The motion infographic video played a crucial role in Align’s sales enablement and marketing strategy. Results included:

45% increase in qualified leads due to clearer communication of services.
50% reduction in client onboarding time by streamlining understanding of complex offerings.
3x more engagement on social media and digital campaigns, leading to more conversations about IT transformation solutions.

Align's video animation for business became an invaluable asset for both internal team training and external sales presentations.

How Align Achieved 45% increase in Qualified Leads Due to Clearer Communication of Services

Introduction – Simplifying IT Transformation with Motion Infographics

The Challenge – Communicating Complex IT Services Effectively

The Solution – Infographics Animation to Streamline Complex Solutions

The Results – Increased Engagement and Stronger Client Understandin

Why It Works

Simplifying IT Transformations Through Visual Storytelling

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