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IMA is the worldwide association of accountants and financial professionals in the business focused on advancing the management accounting profession.
For someone studying finance, certifications and degrees are crucial.
But often, the registration process can get tricky and confusing.
This is something IMA wanted to help students with and make a video explaining the step-by-step process of registering for the CMA exam.
The video had to have simple language along with visuals showcasing the portal so that it is easy to understand.
IMA also wanted to show new possibilities that are enabled after clearing the exams to excite the viewer and inspire them to take action.
We helped IMA make a demo video to showcase their registration procedure for the CMA exam.
We followed a step-by-step process so that it is easier to retain and the audience doesn't lose attention.
The video also shared tricks and tips for the exam which could help students crack it with ease.
Mark O’Marketing
VP Sales & Marketing, Xappp
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