| Rebrand videos work best when they explain why a brand is changing, not just show off a new look. The strongest examples aren’t flashy for the sake of it, they’re rooted in clear strategy, tell a coherent story, and use design and motion in a way that actually means something. Across B2B, tech, retail, and luxury brands, the rebrand videos that land well are the ones that feel intentional and trustworthy, not overproduced or hype-driven. |
Using rebranding video examples from brands like OpenAI, Atlassian, Deloitte, and Burger King, etc., this blog will present real scenarios of how these videos work wonders.
A rebrand video is often the first place a brand tells the truth about who it’s becoming. Not in a press release. Not in a logo reveal. But in motion, where tone, pacing, and storytelling quietly answer the question audiences care about most: why now?
As brands navigate cultural shifts, market pressure, and evolving customer expectations, rebrand videos have become a central tool for explaining change without over-explaining it. The most effective ones don’t shout transformation; they demonstrate it.
This article looks at rebranding video examples that focuses on surface-level aesthetics, each example highlights how strategy, narrative intent, and execution worked together to move perception, rebuild trust, or signal a new chapter, internally and externally.
When you want to plan rebranding campaigns for your own brand, the thing that takes the most time is finding the right inspiration to start.
Here are some successful rebranding examples and rebranding success stories that’ll help you find the inspiration you’re looking for:
Estimated Pricing: $3,000 to $5,000
With time, brands outgrow their identity—they evolve, expand, and strive to be better. To let people know, "Hey, we've changed," brands need to make a statement. Deloitte understood this and created a motion graphics animation video to refresh its existing brand image.
Deloitte’s rebranding video is communicating a clear shift in how the firm wants to be perceived, not what it does. Rather than leaning on traditional consulting authority or scale, the video emphasizes adaptability, human insight, and relevance in a rapidly changing world. The calm but confident tone suggests Deloitte sees itself as a partner navigating uncertainty alongside clients, not an institution prescribing answers from a distance.
At its core, the rebrand signals modern confidence. Deloitte is positioning itself as future-ready, intellectually curious, and deeply connected to real-world complexity—showing that expertise today isn’t just about knowledge, but about perspective, empathy, and the ability to evolve.
With a thrilling symphony, fluid transitions, and dynamic mixed-media animations—featuring images, paper clippings, and kinetic typography animations—the video effectively showcases Deloitte’s diverse industry presence. Whether it’s food, paint, art, tech, or healthcare, the message is clear—Deloitte is everywhere.
Estimated Pricing: $3,000 to $4,000
Sanofi’s rebranding video is focused on reframing what a global healthcare company stands for today. Rather than presenting itself as distant or purely scientific, the video emphasizes purpose, care, and human impact. The tone and visuals soften the perception of a large pharmaceutical organization, making the brand feel more accessible and patient-centric.
Through this rebrand, Sanofi is communicating that innovation isn’t just about advancing science—it’s about improving lives. The effort positions the company as future-focused and responsible, showing a commitment to meaningful progress while keeping people, not products, at the center of its story.
Estimated Pricing: $4,000 to $6,000
WeWork’s rebranding video is about resetting expectations. Instead of big promises or bold ambition, the video leans into calm, grounded storytelling that emphasizes stability, community, and everyday usefulness. The restrained tone feels intentional, signaling a move away from hype toward something more realistic and dependable.
The video uses playful 2D cartoon animation to pull you into its new brand world, almost like an invitation rather than an announcement. It makes a point of reassuring viewers that this is still the same WeWork—just expressed with a refreshed look and tone. The hand-drawn characters and energetic kinetic typography carry the story forward, subtly demonstrating the new identity instead of explaining it outright.
Through this rebrand, WeWork is communicating maturity. It’s positioning itself as a practical workspace partner that understands how people actually work, rather than a symbol of rapid expansion. The message is clear: the brand is focused on rebuilding trust and delivering consistent value, not chasing headlines.
Brands need to make sure that they don't overwhelm their prospects with a full 180-degree shift in their identity. The change should be introduced to them gradually, and they should be eased into the new identity—just like WeWork did in this video.
Estimated Pricing: $20,000 to $25,000
Burger King’s rebranding video is about reclaiming confidence in its own identity. Instead of chasing trends or reinventing itself entirely, the brand looks inward—reviving visual elements, colors, and energy that feel familiar, but sharper and more intentional. The video leans into boldness and fun, signaling that Burger King is comfortable being unmistakably itself.
Just like a good Burger King burger is made with the right mix of condiments, this video also has the perfect balance of various video styles—2D animations, kinetic typography animations, live action, and motion graphics.
What the brand is really communicating is authenticity. This rebrand says Burger King doesn’t need to act like something new to stay relevant—it just needs to express who it’s always been, with clarity and consistency. The result feels less like a transformation and more like a confident return to form.
Estimated Pricing: $3,000 to $5,000
Zendesk’s rebranding video is focused on simplifying how the brand is understood. Instead of highlighting features or technical depth, the video emphasizes clarity, ease, and human connection. The calm pacing and clean visuals reflect the idea that customer support doesn’t have to feel complicated or overwhelming.
Through this rebrand, Zendesk is positioning itself less as a collection of tools and more as a facilitator of better relationships between businesses and their customers. The message is that good support is intuitive, approachable, and built around people—not processes.
The simple 2D infographics video uses the right blend of shapes, a relevant voiceover, and text to drive the new identity of Zendesk into viewers’ minds. This is one of the best animated promotional videos you’ll see on the market.
Estimated Pricing: $8,000 to $10,000
A new brand identity also calls for outlining who your products are for, what all you’ll provide, and what this new change means for your prospects. With this mixed media animation video, Depositphotos tried to bring the vision and expanse of their brand identity in front of the viewers.
Depositphotos’ rebranding video is about shifting how the platform wants to be seen by creatives. Rather than positioning itself as just a stock library, the video frames the brand as an active part of the creative process. The fast pace, bold visuals, and expressive motion reflect energy, experimentation, and possibility.
What Depositphotos is communicating through this rebrand is alignment with creators themselves. The message is clear: the brand isn’t just supplying assets—it’s supporting ideas, inspiration, and the momentum behind creative work.
Estimated Pricing: $3,000 to $5,000
When your logo has changed and you just need to inform the public briefly—but with a video that makes them remember the new—you pull a video like this from LottieFiles. This short video starts with funky background music that makes your head move from the very start.
LottieFiles’ rebranding video is essentially saying that motion isn’t an add-on—it is the brand. Instead of explaining what the company does, the video shows it through movement, turning animation into the core storytelling language.
The identity feels fluid, expressive, and alive, mirroring how designers and developers actually use Lottie in real products. In an era where many brands experiment with tools like an AI logo generator to quickly explore new visual identities, LottieFiles goes a step further, bringing that identity to life through motion rather than leaving it static.
Through this rebrand, LottieFiles is positioning itself as a bridge between creativity and functionality. The message is that 2.5D animation can be lightweight, scalable, and intuitive—and that LottieFiles sits at the center of that ecosystem, enabling motion to be a natural part of digital experiences rather than a technical hurdle.
Estimated Pricing: $3,000 to $3,500
Intel’s rebranding video is about broadening how the company wants to be understood. Rather than focusing on chips or hardware, the video reframes Intel as an enabler of progress—powering innovation across industries, technologies, and everyday life. The scale feels global, but the message is purposeful rather than technical.
Through this rebrand, Intel is communicating relevance beyond products. It’s positioning itself as foundational infrastructure for the future—quietly present, deeply embedded, and responsible for enabling what comes next. The shift is from what Intel makes to what Intel makes possible.
Estimated Pricing: $3,000 to $5,000
When you reimagine something that has been woven into users’ experience for years, you need to demonstrate this evolution meticulously. You need to bring the years, the work, and the forces that made this reimagination successful to the screen.
This is what Atlassian did with this 2.5D animation video. With a composed voiceover and infographic animations, the video showcases how the new Atlassian design system came into being after 10 years in the making.
Through this rebrand, Atlassian is communicating that its purpose goes beyond tools. The brand positions itself as an enabler of progress, helping teams move forward together despite friction and complexity. The message is clear: Atlassian exists to support how work truly happens, not how it’s supposed to look.
Using this imagery, the brand establishes that with an evolving system, the potential of each team increases too.
This video made perfect use of 2D animation, 2.5D elements, voiceover, and color contrast to bring the reimagined Atlassian design system in front of people. It is truly among the top product rebranding examples you can come across.
Check out the best product launch videos.
Estimated Pricing: $4,000 to $6,000
OpenAI’s rebranding video isn’t trying to sell a product or make bold promises. Instead, it focuses on how the company thinks about its role in the world. The calm pacing, abstract visuals, and restrained tone signal a shift toward maturity and responsibility, positioning OpenAI as a careful steward of powerful technology rather than a hype-driven innovator.
By avoiding oversimplification, the video acknowledges the complexity and uncertainty around AI. It frames AI as something that evolves alongside people, not something imposed on them, and emphasizes collaboration over control. The smart use of different video animation styles made this video quite engaging to watch.
Overall, the rebrand is about building trust—showing that OpenAI takes the impact of its work seriously and sees its story as still unfolding, shaped by ongoing dialogue rather than fixed answers.
Rebrand videos sit at a crossroads of identity, emotion, and timing. Something about the brand no longer fits its market, its ambition, or its audience. When done well, they don’t chase attention; they clarify direction.
Unlike traditional brand videos, which often reinforce what’s already known, rebranding videos are corrective by nature. A business model that’s outgrown its old skin. Video excels here because it carries emotional subtext on what the brand feels like now, not just what it says.
In moments of transformation, stakeholders are watching closely: customers, employees, investors, and partners. Rebrand videos provide it in a format people are already primed to engage with.
Before looking at individual rebranding video examples, it’s important to understand what separates effective rebrand videos from forgettable ones. Success rarely comes from visual polish alone.
Strong rebrand videos begin with a clear strategic point of view. They don’t attempt to summarize an entire brand strategy. Instead, they articulate a focused idea; what the brand stands for now and how that direction connects to its future.
When strategy is vague, videos compensate with abstraction. When strategy is clear, storytelling becomes confident and restrained.
Consistency doesn’t mean sameness. It means every visual choice supports the same story. Typography, motion behavior, color, sound design, and pacing should feel like they belong to one system, not a collection of creative decisions.
The most effective rebranding videos feel inevitable, as if this expression was always latent within the brand.
The best successful rebranding examples recognize that audiences bring history with them. These videos don’t ignore familiarity; they build on it. They speak to customers as participants in the brand’s evolution, not spectators.
When rebrand videos acknowledge real-world context - industry skepticism, cultural fatigue, or shifting expectations, they feel grounded and credible.
Rebrand videos are needed during moments of meaningful change. This includes mergers and acquisitions, business pivots, rapid scaling, entry into new markets, reputational resets, or major product or positioning shifts. Any time a brand’s existing story no longer reflects reality, a rebrand video helps reset expectations and align understanding early.
Rebranding is the right move when:
Rebranding videos play a central role in helping brands communicate change clearly and effectively. Here’s why they matter:
When you stop looking at these rebrand videos by industry or visual style and look at them more closely, a clear pattern emerges.
Just as importantly, storytelling in these rebranding videos extends beyond the launch moment. The narrative is designed to scale, across product videos, internal decks, social media campaigns, and future campaigns without losing clarity. Rebranding videos feel like something the brand can keep building on.
In the end, the difference is cohesion. When messaging, motion, and meaning are working together, the rebranded video doesn’t fade once the reveal is over; it keeps doing its job long after.
Alignment doesn’t happen accidentally. In the strongest examples, design choices are driven by the message itself, not treated as parallel creative work. The story leads, and everything visual follows.
You can see it in how the system is built. Visuals are there to express intent, not decorate it. Motion reflects what the brand stands for. Even moments of restraint - pauses, silence, negative space, are used on purpose. When that alignment is done right, most people will feel it. The brand feels confident, considered, and sure of itself.
This is why top rebrand videos feel cohesive even when they’re abstract. They don’t spell things out or over-explain. They stay consistent. Every element is pulling in the same direction, which makes the story easier to trust and easier to believe.
One of the biggest takeaways from these rebranding success stories is that clarity often beats cleverness. While it may be tempting to create something shocking or unexpected, most audiences are not looking to be surprised; they are looking to feel reassured. During a rebrand, people want to understand what’s changing and why it matters.
Key Lessons to Keep in Mind
Ultimately, strong brand promotional videos breathe new life into a company’s image not by overwhelming the audience, but by guiding them confidently into the brand’s next chapter.
Since rebrand videos sit at the intersection of brand strategy and execution, choosing the wrong partner can fracture alignment at the most sensitive moment in a brand’s evolution. The right partner understands that rebranding videos are not just content deliverables.
The best companies for creating rebrand videos are those that:
Also, one of the biggest risks in any rebrand is fragmentation. When strategy, design, motion, and rollout are handled by different teams in isolation, the story starts to splinter. What the brand means gets lost somewhere between execution and launch.
End-to-end rebrand video teams solve that by owning the narrative from start to finish. They stay involved from early brand conversations through final delivery, making sure the video reflects the same thinking behind the visual identity, messaging system, and future brand use.
Rebranding is one of those moments where “good execution” isn’t good enough. The video has to carry strategy, emotion, and clarity at the same time.
At Broadcast2World, we have hands-on experience creating rebranding videos for tech companies, from SaaS platforms to enterprise and emerging AI brands. These projects demand restraint and precision, communicating complex value without overexplaining.
We work closely with startups navigating rebrands at critical growth points, fundraising rounds, pivots, or product expansions. Here, the storytelling shifts. We approach startup rebranding videos with narrative discipline, helping early-stage brands sound confident.
For retail brands, we understand that retail rebranding videos need to connect emotionally and translate consistently across screens, stores, and campaigns. Visual language, pacing, and tone are crafted to feel familiar yet refreshed, so the rebrand lands with customers rather than confusing them.
As an animated explainer video company known for high-quality animated rebrand videos, at Broadcast2World, we treat motion as a brand system, not a visual layer. This makes us especially effective for brands where movement, illustration, or explainer-led storytelling is central to identity, allowing the rebrand to scale across multiple formats.
For brands looking for an agency that can adapt across industries while keeping the story intact, we offer something rare: consistency of thinking, even when the creative expression changes.
Across industries, rebranding videos demonstrate that when storytelling is grounded in intent and executed with discipline, it can meaningfully reshape perception.
Gone are the days when a brand could coast for 20 years without a refresh. With the market evolving so quickly, technology advancing, and audience preferences shifting rapidly, brands can't afford to stay static.
Rebranding videos are and will be crucial for injecting new life into brands, keeping them connected, and making sure they stay relevant in an ever-changing market.