Clif Bar, a brand known for sustainability and community, wanted to strengthen communication between its field marketing teams and internal departments. The goal was to ensure everyone—from street marketers to HQ—shared the same story, mission, and safety practices.
Clif Bar’s distributed teams needed a cohesive training format that could deliver:
Traditional manuals and in-person sessions lacked engagement and scalability, making it difficult to unify teams under one shared vision.
Our creative team produced a series of whiteboard-style training videos that visually explained Clif Bar’s street marketing strategy.
Using dynamic sketches, motion storytelling, and an upbeat voice-over, the videos broke down complex instructions into easy-to-follow steps.
As an experienced corporate training video production partner, we focused on keeping the tone fun, authentic, and brand-aligned—encouraging engagement while delivering clarity.
The whiteboard video campaign quickly became Clif Bar’s internal communication cornerstone. It:
By combining visual simplicity with storytelling, Clif Bar turned training into a unifying experience—helping employees connect not just with processes, but with the brand’s purpose.
This project shows how employee training video services and whiteboard videos can elevate internal communication. When teams understand both what they do and why it matters, they don’t just follow directions—they build culture.
Sarah Johnson
Director of Internal Communications, Clif Bar
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