Commercial videos are really short marketing videos typically 15 to 30 seconds with a strong call-to-action. They can be used for promoting your company’s products or creating brand recall. These videos normally don’t dive too deep into details, you can think of them as teasers for your explainer videos. It is meant to grab eyeballs and get the audience excited about your products and services. The video objective here is sometimes brand awareness and in some cases, brand recall. The idea is to create a story gap to generate more quality traffic that converts faster. The animation styles used for commercial videos are mixed media animation and frame by frame animation.
Commercial video ads are used for building awareness top-of-the-funnel most of the times but its best application lies in creating strong brand recall. Video remarketing campaigns generate the best ROI in terms of brand recall. These videos help to nurture prospective customers and enable your sales team. It helps to push them forward in the customer lifecycle with increased sales velocity. They are effectively used to pique interest and generate traffic for your landing pages.
The measure of success for animated commercials is the CTR and amount of engagement received on various channels e.g. likes, shares, and comments on the video. We can also check the number of clicks on our CTA at this stage.
The average cost of an animated commercial is $8100 for 60 seconds with $2400 for additional 30 seconds. However, for a corporate video series of 5 videos, the cost would be $34,425, and that of 10 videos would be $68,850.
On an average, animated commercials take 4 weeks to produce but it might vary based on your feedback time and number of revisions. But if you’re looking to get commercial video series made, after the first video is made it takes around 2 weeks for subsequent episodes.
Ronda J. Williams
Senior Marketing Manager, Hub International
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Senior Marketing Specialist, Epicor
Communication & Marketing Leader, RTS
Founder, The MulTie Corporation
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