These are really short marketing videos typically 15 to 30 seconds with a strong call-to-action. They can be used for promoting your company’s products or creating brand recall. These animated advertising videos normally don’t dive too deep into details, you can think of them as teasers for your explainer videos. It is meant to grab eyeballs and get the audience excited about your products and services. The video objective here is sometimes brand awareness and in some cases, brand recall. The idea is to create a story gap to generate more quality traffic for your landing pages that converts faster. The animation styles extensively used for animated advertising videos are mixed media animation and frame by frame animation.
Animated commercial ads are used for building awareness top-of-the-funnel most of the times but its best application lies in creating strong brand recall as well. Commercial videos are used for remarketing campaigns to generate the best ROI in terms of brand recall. These videos help to nurture prospective customers and enable your sales team. It helps to push them forward in the customer lifecycle with increased sales velocity. They are effectively used to pique interest and generate traffic for your landing pages. Animated advertising videos generally 15-30 seconds can also be extracted from longer versions of b2b product explainer videos. They are extensively used for youtube pre-roll ads, facebook video ads, linkedin video ads and as animated tv commercials to drive traffic to your campaign pages.
The measure of success for animated commercial videos is the CTR and amount of engagement received on various channels e.g. likes, shares, and comments on the video. We can also check the number of clicks on our CTA at this stage.
The starting cost of a commercial video is $3000 for upto 30 seconds with $1200 for additional 30 seconds. However, for a 5 video series, the cost would be $13500, and that of 10 videos would be $25500.
On an average, animated advertising videos take 4 weeks to produce but it might vary based on your feedback time and number of revisions. But if you’re looking to get commercial video series made, after the first video is made it takes around 2 weeks for subsequent episodes.
Ronda J. Williams
Senior Marketing Manager, Hub International
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Senior Marketing Specialist, Epicor
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