Animated Commercials

animated advertising videos to build your brand awareness

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What are commercial videos?

Commercial videos are really short marketing videos typically 15 to 30 seconds with a strong call-to-action. They can be used for promoting your company’s products or creating brand recall. These videos normally don’t dive too deep into details, you can think of them as teasers for your explainer videos. It is meant to grab eyeballs and get the audience excited about your products and services. The video objective here is sometimes brand awareness and in some cases, brand recall. The idea is to create a story gap to generate more quality traffic that converts faster. The animation styles used for commercial videos are mixed media animation and frame by frame animation.


When and how to use commercial videos effectively?

Commercial video ads are used for building awareness top-of-the-funnel most of the times but its best application lies in creating strong brand recall. Video remarketing campaigns generate the best ROI in terms of brand recall. These videos help to nurture prospective customers and enable your sales team. It helps to push them forward in the customer lifecycle with increased sales velocity. They are effectively used to pique interest and generate traffic for your landing pages.


What are some characteristics of great animated commercials?

  • Short (30-seconds long or shorter)
  • Enhance Awareness  
  • Strong Brand Recall
  • Continuous Animation Transitions/No Cut Shots
  • Strong Call to Action
  • Mixed Media & Frame by Frame Animation Works 

What Are Some Key Numbers For Animated Commercials?

Measuring Success

How to Measure Success?

The measure of success for animated commercials is the CTR and amount of engagement received on various channels e.g. likes, shares, and comments on the video. We can also check the number of clicks on our CTA at this stage.

Cost & Duration

Cost & Duration

The average cost of an animated commercial is $8100 for 60 seconds with $2400 for additional 30 seconds. However, for a corporate video series of 5 videos, the cost would be $34,425, and that of 10 videos would be $68,850.



On an average, animated commercials take 4 weeks to produce but it might vary based on your feedback time and number of revisions. But if you’re looking to get commercial video series made, after the first video is made it takes around 2 weeks for subsequent episodes.

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“I will certainly give a shout out to B2W. I appreciate the work your team is doing with us and how we are able to group our social media followers and credibility because of your work.”
Rhonda J Williams - Hub International

Ronda J. Williams
Senior Marketing Manager, Hub International

“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“

Jessica Hodell - Epicor

Jessica Hodell
Senior Marketing Specialist, Epicor

“The guys at Broadcast2world were great. And I am going to definitely work with you again and recommend you to anybody looking for animated video solutions.”
Laura Kenyon - RTS

Laura Kenyon
Communication & Marketing Leader, RTS

"I would highly recommend Broadcast2world. The team was most concerned with customer satisfaction, and making sure that we were happy with every step of the process."

Michael Millican
Founder, The MulTie Corporation

"We are very pleased with the production quality of our video. Team B2W was professional and flexible...a great combination!"
Andy Swartz - Shipment Tracker

Andy Swartz
Owner, Shipment Trackers

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