| You can use a QR code generator for video marketing to bridge the gap between the physical world and your video content. Create the QR code, place it in your marketing materials, and use dynamic links to easily gain insights into your engagement. |
QR codes—you see them everywhere: on the restaurant menu you're holding, the business cards you receive, the flyer that just flew past you, or while waiting for your turn at the local doctor’s office. It’s a presence that has subtly seeped in and become a part of our surroundings.
But did you know this presence is a potent tool for your video marketing campaigns? It can help you reach customers and connect them to your marketing content or social media profile.
In this guide, we'll walk you through everything you need to know about QR code video marketing—from why brands should use it, to real-world examples, and step-by-step instructions on how to use a QR Code Generator for video marketing.
So, let's dive in!
As a brand, you use marketing tools like videos to increase awareness, promote your offerings, and drive engagement and conversions.
With QR codes, you can get even more people to watch your videos. These codes eliminate the need for users to wait for your video to appear in their feed.
When users or new prospects interact with any of your marketing content—whether online or offline—QR codes can instantly direct them to your video.
Let’s break down more benefits of using video QR codes:
Picture Credit: Freepik
Don’t think of QR codes as old-school barcodes—they can hold and transmit large amounts of data. So, when a prospect scans your video QR code on their phone, it instantly launches a full-length video with no lag.
This means you can even get viewers to watch longer explainer videos using these codes. With them, you can deliver the right message at the right time.
When you roll out those print ads, brochures, and flyers, how do you know they’re working? Earlier, there wasn’t a way to measure their effectiveness—but QR codes make them measurable.
If someone scans your flyer’s QR code, you’ll know exactly when, where, and how often it happened. This frees you from all the guesswork—you get solid numbers to measure engagement and returns.
Picture Credit: Freepik
Some QR code generators for videos let you create dynamic QR codes. These are editable and come with built-in tracking. They provide important insights such as scan time, device type, location, and even indicate who scanned more than once.
Apart from the usual video marketing KPIs, these data points can also tell you what’s working and what’s not. Using them, you can make your video marketing campaigns more suitable for the audience—edit the campaign content, test different messages, and be more precise.
Additionally, by linking the data you gather from these trackable QR codes to tools like Google Analytics, you can create the perfect plan to scale your brand’s reach with the campaign.
The current custom QR code generators, like onlineQRcode, make sure you aren’t stuck with boring black-and-white squares. They allow you to brand the codes with different colors, logos, and effective CTAs.
Now, with dynamic codes, you also get the option to update your video’s URL if you change it. Or, if you want to direct people to a different video using the same QR code, you can. You don’t need to create a new QR code or reprint your flyers.
Here are some creative ways brands are using video QR codes effectively:
Picture Credit: onlineQRcode
Never lose a chance for marketing. Don’t make it seem too loud—keep it subtle yet effective. You can add your video QR codes to shopping bags, price tags, or receipts. Let the video tell the story of how the product is made with care and sustainability, or let it share your brand’s bigger goals and mission with people.
Such bags ensure your brand is remembered even after the customer leaves the store. Even when the bag is placed idly while its owner is sipping coffee, another person can scan it and learn about your brand story.
Picture Credit: onlineQRcode
You can place your video QR codes on menu cards, receipt holders, or table tents. You might have already encountered such codes in restaurants for payment processing or feedback, but these codes can also be linked to a video.
The video can be about the history of the restaurant if it’s a famous old one. If it has a signature dish, the video can show its preparation. When you give your customers such behind-the-scenes information, they connect more deeply with your brand. This chance to form a connection with your prospects is one of the greatest benefits of video marketing.
Picture Credit: onlineQRcode
You can add your video QR codes to your brochures, digital business cards, and trade show banners. When potential clients scan these QR codes, they aren't just redirected to your business page—they're able to see your story and offerings in an engaging way through a company introduction video.
Picture Credit: onlineQRcode
You can't add all the details about the product and its use on the product packaging—otherwise, it will look too cluttered and confuse users.
Free your users from the hassle of reading through lengthy texts explaining how to use the product out of the box. Even after reading, they might still feel confused about the process. Simply use a video QR code and link it to your product demo video. Simple and efficient.
Picture Credit: onlineQRcode
As a travel agency, you sell experiences to people. You can create interactive video marketing campaigns around these experiences, showcasing the destinations and tours that you offer. You can also include happy customer testimonials to build trust.
You can then add the video QR code link of your campaign to magazines, shop windows, billboard ads, and brochures.
Now that you have a better understanding of how to use QR codes in marketing, especially for promoting video content, let’s explore the tools that help you create these codes. After this, you’ll have all the tools needed to create an effective video marketing strategy.
Once you have created your video with clear messaging, gripping storytelling, and a strong CTA, you’re ready to generate its QR code.
There are several QR code generators available in the market. We’ll use one of the most efficient tools, onlineQRcode, to walk you through the process of creating a customizable video QR code.
onlineQRcode is an intuitive web-based tool designed to generate QR codes effortlessly. Once you visit its official website, go to the Types section, click on Video, and then follow these steps:
Picture Credit: onlineQRcode
First, fill in the name of the QR code. Then choose the design of your QR code—you can personalize it using your brand’s colors.
Picture Credit: onlineQRcode
Have your video URL ready. Now, copy and paste this link into the provided field. Alternatively, you can upload up to 10 videos here.
Picture Credit: onlineQRcode
Next, fill in the video information like your company’s name, video title,description, button text, and URL.
Picture Credit: onlineQRcode
You can also add social profile links. These will be displayed when someone scans your QR code. You can add links to any of the supported social media platforms shown in the image. This way, you get a chance to do social media video marketing easily.
Picture Credit: onlineQRcode
To track the real impact of these QR codes, you can add your Google Analytics 4 Tracking ID, Facebook Pixel ID, or Google Tag Manager ID.
Picture Credit: onlineQRcode
You can choose to let the tool auto-generate the QR code URL or create it manually.
Picture Credit: onlineQRcode
After that, you get to design your QR code. You can choose either a standard or AI-generated QR code. The tool also lets you pick templates from its template gallery.
Picture Credit: onlineQRcode
Lastly, choose the QR code frame, pattern, and corner style. Add a logo if you wish, and then click the Finish button.
Once the QR code is generated, you can embed it in your landing pages, social media profiles, marketing materials, and email newsletters.
Make sure the placement is appropriate for the platform where you are embedding it. If needed, adjust the size, resolution, and colors of the code.
Additionally, before you start using this tool to promote your videos, be sure to check out our blogs—one covering a video marketing survey and another sharing important video marketing statistics. Their insights will help you create a winning video marketing strategy.
In short, by using QR code video marketing, you bridge the gap between the physical world and your video content. You make things smarter, more flexible, and most importantly, measurable.
With them, you can engage new audiences, gain more insights into your existing users and their behavior, and use the stats they provide to make necessary adjustments to your future campaigns.