| Turn newsletters into explainer videos to boost engagement, simplify complex ideas, and improve retention. Use key takeaways, a strong script, and visual storytelling to transform static content into dynamic media. Choose the right video style (e.g., animation, whiteboard) and keep it short and benefit-focused. Explainer videos enhance optimization, increase reach, and drive better audience connection and conversions. |
As we continue to forge ahead into the hyper-speed digital age, People/Businesses are constantly seeking new and exciting ways to connect with their audience.
Newsletters have been a part of the communication toolkit for many years, but now that video has taken center stage for marketers, many marketers are looking to bring their written newsletter to life in a more dynamic format, such as explainer videos.
In this blog, we will look at how to transform your newsletter into explainer videos that will help to captivate your audience, increase engagement, and produce better results.
Video has quickly become one of the most powerful formats in the digital marketing world. The unique characteristics of video, visual format with sound and movement means it’s a highly effective way of communicating and sharing information, quickly and engagingly. This is especially true for explainer videos.
Explainer videos are particularly good at simplifying complex ideas into simple and digestible information. Whether you’re showing a product demo, software, giving a tutorial, or sharing an important company update, explainer videos help you make sense of what could be complicated information.
They capture attention and drive greater retention rates. People are far better at remembering visual stories than a block of text.
For businesses, the idea of turning newsletters into explainer videos opens the door to an exciting new way to communicate. Newsletters typically act as a written summary of all the important information, while in adding video you can make complexity into simple explainer videos, with sound and motion.
The decision to translate from written form to video file greatly improves the chance your audience will engage and click with the message, as well as its impact. In a world where businesses and brands rely on content creation to connect with audiences, video can change your message from something highly forgettable to memorable and impactful.
There are several advantages of transforming your newsletters into explainer videos that retain all the meaning and benefits of the written word.
The biggest advantage is engagement for video newsletter. Videos are one that has visuals, sound and storytelling all rolled into one and it is much more engaging than a plain newsletter. In a world with shrinking attention spans, videos are also more capable of capturing disengaged readers attention to maintain them for longer periods of time.
Accessibility is another significant advantage. A video is also more accessible because it is something you can consume while simultaneously going about your daily activity. People often watch videos while they commute to work, cook or exercise, so using a video is more flexible and serviceable than a traditional newsletter that requires full attention to consume.
The other crucial consideration includes many SEO advantages. Google is very much focused on delivering video, which means a video has the potential to improve your conversion rates. support embedded videos on a page of your website or embed your video on a blog, you are also more likely to rank higher in the search results provided by Google platform and a way to increase the discoverability of what you created.
And lastly, the reach expands exponentially with video. People are more inclined to share and see a video upload compared to any text-based newsletters. Given the viral nature of videos on social media, an engaging explainer video can expand your brand's visibility exponentially outside your inner-circle.
Picture Credit:Freepik
Now that you understand the power and benefits of explainer videos, let’s break down the process of turning your newsletters into dynamic explainer video.
It is important to have a close look at your newsletter and start to summarize the overall messages. Usually, newsletters are full of multiple subjects, not everything in it will translate to an explainer video.
To help here, simply ask yourself a couple of questions:
What is the main message I want to deliver in a video newsletter? There should be one key point or idea that your video should focus on that speaks to the needs and desires of your audience.
create video newsletters in a way that what parts of the newsletter will matter to my intended audience? analyze your newsletter to the parts that will connect with your audience's issues or desires, so you keep your video focused and relevant and make a template to make the video.
Is there any part of the newsletter that may discuss a situation that would be too complicated to explain in the video? Some topics, especially ones that have multiple layers of detail are simply too complex to include in your explainer or need to be reduced into smaller pieces, with the explanation being simpler.categorise the video, edit into video template parts for each section.
No matter if the original content in your newsletter is informational, storytelling is essential to ensure it is engaging. A storyboard acts as a visual roadmap to help you build the flow from beginning to end, since you can ensure all the elements, visuals, voiceover, text and animations will make a unified story.This also helps in video marketing.
You may want to start by breaking it down into four parts:
Picture Credit:: Freepik
Benefits of video newsletters is choosing a video style is important to build a meaningful experience with your message. Depending on what you are sharing in the newsletter and who you are communicating with, you may choose from one of the following popular explainer video styles:
Animation makes it easier to share abstract or complex ideas. An animation video allows you to visualize your ideas in a manner that holds the viewer's attention. Using animation tools allows you to create animated explainer videos that have a professional quality while maintaining the viewer's attention, in describing a product, process or service.
Whiteboard videos create the illusion of someone drawing on a whiteboard. This is to create engaging effective style. The hand-drawn aesthetic enables it to feel approachable and creates less friction, in which the viewer can comprehend. You could use visuals to make appealing whiteboard-style videos that attract your viewer's attention and emphasize important ideas.
The explainer video script is the most important part of your video. It’s where the content from your newsletters is shaped into a compelling storyline. A strong script should clearly communicate your primary message while capturing and holding your audience’s attention.
Here are some useful points for writing a great script:
Make it short: Explainer videos are mostly educational, they are successful at short lengths, 1 - 3 minutes (the shorter the better). create a professional video that should provide important information, but not overwhelm your viewer with everything they need to know. Every sentence should have a purpose.
Talk about benefits, not features: A tip, Remember to talk about what your product or service business actually does for the viewer using video and not tell them every feature it has. For example, instead of saying, "Our software has these 10 features, few more upcoming" discuss how the features address an actual problem and make personalized video that the audience is facing. Your viewers are more likely to remember the benefits than the features.
Use a casual tone: The script should not sound like a boring sales pitch from a corporation. The script should sound like a friendly conversation with someone. Use simple, clear words in a casual and conversational tone. A casual tone will keep viewers engaged, and will give it a more personal feel for the audience.
Include a strong call to action: Create a new script should finish with strong message and a strong call to action.
Picture Credit:: Freepik
Now that you have your storyboard, video style and script done, it's time to begin the production of your explainer video using editor/video editor. Your production process will depend on the video animation style.
For animated videos, you will create the animation. Create a video newsletter using a storyboard to create your visuals by designing characters, backgrounds and any other visuals like images. When you piece together the animation add voice-over and background music from your script.
Be aware of pacing, so that the message flows. Animations are particularly useful to explain abstract ideas, so make sure you allow adequate time while syncing the visuals to the message.
The last step is to share your explainer video newsletter with your audience be it newsletter subscribers or your targeted audience. Here are some ways to publish your video:
To make the most effective explainer video, be sure to follow these best practices:
Broadcast2World converts your newsletter into engaging explainer videos by transforming critical ideas into engaging stories. specializes in simplifying complex content through custom animation, as well as scriptwriting and storyboarding, making your newsletter's messages more digestible and enjoyable.
The videos include brand-specific visuals with creative motion graphics, and a professional voiceover; create videos that are true to your brand and will resonate with your audience.
In addition to the production of your video, Broadcast2World maximizes your conversion rates and optimizes your content for use in many media. Using your newsletter video as source material for distribution in multiple forms; improves retention of the information you share; increases awareness of your newsletters and extends your content reach.
This creative approach and marketing insight help you harness the efficiency of visual storytelling in order to enhance.
Turning your newsletters into explainer videos is a powerful way to enhance your content strategy. By following the steps, identifying key takeaways, creating a compelling storyboard, choosing the right video style, writing a clear script, and producing a high-quality video. you can capture your audience’s attention more effectively than with text alone.
Explainer video services offer a unique opportunity to communicate complex ideas in an engaging and easy to digest format. By incorporating visuals, animations and sound, you can simplify your message and make it more memorable.
Viewers are more likely to retain information from a video and video content tends to generate higher levels of interaction, leading to greater brand visibility.
Moreover, explainer videos can help boost your SEO, as video-rich content often ranks higher in search results. This increased visibility can attract more traffic to your website, expand your reach, and ultimately improve your conversion rates.
Whether you’re highlighting a product feature, explaining a process or addressing common customer pain points, explainer videos are a versatile tool for maximizing the impact of your marketing efforts.