| This article covers all the points on how to turn blog posts into engaging explainer videos and boost reach, SEO, and audience engagement. Use formats like animations, live-action, or screen recordings, and follow a clear structure: hook, problem, solution, and CTA. With the right tools and strategy, repurposing blog content into video can maximize ROI, improve branding, and make your content more impactful. |
In case you have a goldmine of content sitting at the back of your blog posts, don't allow them to gather dust. With video being the king of platforms, like YouTube, Instagram, Vimeo and Dailymotion, turning your blog into a video is a smart content marketing idea. But, how do you extract paragraphs of written work and transform them into supplementary, appetizing video-stories? You are at the right place.
In this comprehensive guide, we'll take you through everything, including why you need to convert your blog to video and how to do so without a Hollywood budget. Why don't we get that content moving (literally)?
Converting a blog post into a video is a powerful way to reach a wider audience and boost engagement. With attention spans shrinking and video consumption rising, this transformation can make your content more dynamic and accessible. Let's go through each step to seamlessly convert your written content into an impactful video format.
Prior to getting into the explainer video production process, choose posts in your blog that are evergreen, solve problems, and perform well consistently. This will ensure that your video, after converting it to a blog, resonates with audiences and complements your content marketing strategy. High-performing content is the best element to turn blog content into working visuals.
In order to transform a blog into a video, understand who you are talking to. Identify your viewer persona, identify what platform you aim to use (YouTube, Instagram, LinkedIn), and establish a call to action. Integrated content and audience expectations are the keys to making strategic video content and improved participation.
Repurposing blog content doesn’t mean reading it word-for-word. Restructure your post into video format:
This structure is crucial in every video blog transition.
Effective explainer video production requires a natural, conversational script. Avoid stiff language. Instead:
Read your content aloud, it helps the blog to video transformation feel fluid and human.
Different types of blog posts suit different video content creation styles:
Choose the format that best suits your message and audience.
B-roll, icons, transitions, and brand elements will add extra polish to your story, regardless of whether it is a detailed explainer video production or low-budget blog content video. Employ the services of such sites as Canva, InVideo, or Lumen5 to create your video content and repurpose the content of your blog.
Not all videos need voice, but when they do:
Voiceovers add depth to your video from a blog and clarify complex ideas. It’s a small step with a big impact.
Editing refines your blog to a video project:
Editing is where video content creation takes shape. Don’t skip this stage; it separates amateur content from professional-grade explainer video production.
Smart publishing is key to your content marketing strategy. When uploading your blog content video:
This multiplies reach and helps close the loop on your video from blog workflow.
Repurpose blog content further by sharing your video on:
Cross-channel promotion increases visibility and enhances the return on your video content creation investment.
When aiming for high-impact explainer video production, DIY tools may not always capture your brand's full potential. That’s where video production companies come in. These agencies help you convert blog content into videos that are polished, strategic, and visually engaging, perfect for an integrated content marketing strategy.
Picture Credit: Broadcast2World
A leading explainer video company, Broadcast2World specializes in transforming complex ideas and long-form blog content into engaging, story-driven animations of any form. Whether you're targeting leads, educating viewers, or enhancing brand recall, B2W ensures your video from blog is visually rich and emotionally resonant.
Their end-to-end process covers everything from scriptwriting and design to voiceover and post-production. To deliver high-quality explainer video production at scale, B2W also integrates AI-driven tools into its workflow, enabling businesses to create cost-effective videos without compromising on storytelling. This makes it an ideal choice for brands looking to enhance communication while staying within budget.
Picture Credit: Epipheo
Epipheo blends storytelling with marketing clarity, creating animated videos that distill complex blogs into simple, effective messaging. Their work is ideal for businesses that want to explain a product or educate an audience while staying true to their tone and voice.
Epipheo’s strength lies in making the abstract feel personal and the technical sound human. Their videos are rooted in purpose-driven storytelling, often guiding viewers from confusion to clarity. With a focus on animated explainer videos, they serve industries ranging from tech to healthcare. Epipheo also emphasizes collaboration, ensuring each video reflects the client’s unique brand identity.
Picture Credit: Explainify
Known for crisp, conversion-focused videos, Explainify helps brands turn blog posts into explainer videos that are short, focused, and results-driven. They collaborate closely with clients to align each video with business goals, tone, and distribution strategy.
Explainify combines strategic messaging with sleek animation to simplify even the most complex topics. Their team prioritizes storytelling that drives action, not just attention. Every video is crafted to fit seamlessly into broader marketing funnels. With a strong track record across startups and Fortune 500s, they’re trusted for clarity that converts.
Picture Credit: Demo Duck
Demo Duck transforms long-form, technical content into engaging visuals with a human touch. Their expertise lies in B2B storytelling, making them a strong choice for companies that want to repurpose blog content for product demos, case studies, or internal training.
They focus on creating videos that educate, inspire, and simplify without losing depth. Demo Duck’s creative team blends data with narrative to keep viewers informed and invested. From whiteboard animations to live-action explainers, their versatility suits varied content needs. Their collaborative process ensures that each video stays true to brand voice and strategic objectives.
Picture Credit: Thinkmojo
If you’re aiming for sleek, modern visuals with a strong brand voice, Thinkmojo delivers. They combine brand strategy and video marketing to produce explainers that extend far beyond just animation, helping clients craft memorable customer experiences.
Thinkmojo’s videos are designed to evolve with your brand, making them ideal for product launches, onboarding, or awareness campaigns. They specialize in blending motion design with storytelling that emotionally resonates. Their team pays close attention to tone, pacing, and visual style, ensuring consistency across all touchpoints. With clients like Google and Slack, their work speaks to both innovation and impact.
If you're wondering how to convert a blog to video without spending hours editing, you're not alone. Today, AI tools have made it easier than ever to turn a blog into video content that aligns with your content marketing strategy.
Here are some top tools to help you repurpose blog content efficiently:
Picture Credit: Lumen5
This AI-powered platform can convert blog posts to videos in just a few clicks. Paste your blog URL, and Lumen5 automatically suggests visuals and scenes, making it perfect for quick explainer video production.
Picture Credit: Canva Video Editor
Known for its design features, Canva also excels at video content creation. Use drag-and-drop functionality to animate text, add transitions, and export videos that perfectly suit your blog’s tone.
Picture Credit: Pictory
Need to convert an article to video or blog to video AI? Pictory summarizes long-form content and turns it into engaging visual stories for social media and YouTube.
Picture Credit: InVideo
InVideo is ideal if you're trying to repurpose blog content at scale. It comes with templates tailored for marketing, education, and product explainers, an excellent fit for any digital content marketing strategy.
Picture Credit: Synthesia
Want to create a video from blog posts without recording anything yourself? Synthesia uses AI avatars to narrate your content, making it an innovative tool for hands-free blog to video conversion.
Wondering whether AI or custom animation is the better fit? Discover a smarter hybrid solution that delivers high-quality animated videos without the high cost.
Explainer videos are short, engaging videos designed to communicate complex ideas in a simple, visually compelling way. Typically lasting between 60 to 120 seconds, these videos use storytelling, animation, motion graphics, or live-action elements to break down information and guide viewers through a product, service, or concept. Let's take a look in detail what are the benefits of having explainer videos:
The primary goal of any explainer videos is to educate, inform, or persuade an audience while keeping them engaged. Whether used for product demos, onboarding, or brand storytelling, explainer videos help businesses boost understanding, retention, and conversion rates.
According to our guide on customer retention using video marketing, people retain 95% of a message when they watch it in a video compared to only 10% when reading it in text. If your blog content video isn’t bringing the results you expected, the medium might be the problem, not your content.
Many startups are choosing to develop startup explainer videos over traditional blogs to make their services easier to understand. According to Wyzowl, 94% of marketers say explainer videos help improve user understanding.
Search engines prioritize video content. Adding explainer videos to your posts can improve dwell time, reduce bounce rate, and increase your page's chance of ranking on Google’s first page. This is where video content creation and explainer video production can amplify your blog’s reach.
Not all people love to read. Some individuals do like watching or listening. A blog video attracts visual and audio learners, which gives your content a second chance at life.
Rebuild the post content to create explainer videos to share on YouTube, Instagram Reels, LinkedIn, and even email newsletters. It is an intelligent content marketing approach that can multiply your reach without you having to reinvent the wheel.
Converting your blog into a video is a great step. You don't need a film crew; you just need the right tools, purpose, and format.
Not only can you use explainer videos to convert a blog to video, but also to repurpose already existing blog posts, or just to generally scale your content marketing strategy and strike with a bigger and greater impact.Must-Know Tips to Convert Your Article to Video
Get that blog history out of the dust and get the animation device rolling.
Ready to turn your content into high-impact videos? Let’s bring your message to life.