| This guide showcases 10 of the best healthcare ads that built patient trust and loyalty. From hospital advertising to health advertisements for products, explore real examples of healthcare video ads and commercials that highlight effective storytelling, boost credibility, and set new standards in patient engagement. |
As a healthcare brand, advertising your products and services isn't easy. One miscalculation, and you lose the trust of your prospect in a millisecond.
While advertising, you need to make sure that your content remains accurate, credible, doesn’t do anything to lose people’s trust, has the right emotional connection—and the list goes on. The best marketing tool that ticks all these boxes is video healthcare ads.
Showing always works better than just telling, right? With healthcare video ads, you can not only show your product or service in action, but you also get a more creatively flexible space to connect with prospects on their pain points.
But crafting video ads that truly resonate takes more than showcasing a product—it requires content that feels human, relatable, and persuasive. We understand that many healthcare marketers and brands struggle to come up with ideas for this kind of content.
In this blog, we will highlight some of the most effective healthcare advertisements from brands that got it right and pulled prospects in like a magnet. Read on to discover how they did it and learn strategies you can apply to your own healthcare campaigns.
10 Best Health Advertisements ExamplesThe best way to understand why healthcare video production is so powerful and effective as a communication and education tool, is to check out how others have done it already.
To that end, we’ve collected the best health advertisements examples, so we can figure out what makes them tick!
The world is changing at a rapid speed; in fact, it has changed a lot from what it used to be. But why does Medicare remain the same? Asking a solid question that needs answers, this is how eternalHealth opens up this ad.
The 2D cartoon animation video starts by showing the initial happy scene of a family enjoying, and then shifts it to the confused reflection of the old lady on the screen, analyzing Medicare plans that all appear the same.
Showing the same old lady in a different setting, being surrounded by technology and showcasing her happiness, the video suggests how technology is making life easier for people and how it should also be the case in healthcare.
This is also where the voiceover introduces eternalHealth as a solution. It discusses the brand’s stance on how your health plan should not stand in the way, but instead pave the way for quality care.
Showcasing the car with the brand name taking the old lady to the hospital swiftly, her easy access to healthcare specialties, and fast delivery from the pharmacy, the brand reinforces the idea—in fact, shows the reality—of what it can do to make your life as a customer easier.
We, at Broadcast2World, knew that as a healthcare brand, connections and trust matter a lot. That is why in this video we helped the brand showcase their service using relatable characters, stats, and texts. We helped them explain concepts and ended the video with the visual CTA on how to contact them. We helped them create awareness and, at last, drive conversions.
All in all, in the video, the smooth transitions, the diverse pool of characters, and the branding are what make this ad a standout. It's an ad that conveys what it needs to convey and leaves you feeling that “Yes, I know what this brand offers and how it can help me.”
Fell in a pothole, a squirrel chomped on your leg instead of a nut, or you chomped on a cactus, or a small bee gave you a massive bite—hilarious but yes, valid ways to land up in an ER.
Health risks often come unannounced and ummm... from unexpected sources. This healthcare video ad showed this daunting reality using creative and spontaneous storytelling. Using funny incidents and the unhinged storytelling... like a bear giving you a big hug and you ending up injured, this 2D animation video ad just hooks you in.
Once it is done zooming in on the spontaneous nature of accidental injuries and you needing health insurance, it introduces Oscar Health. It fits the idea in your mind that whenever such an accident happens Oscar Health is there to help out.
The way at the end the video uses a squirrel wearing gear with Oscar's logo riding a bike and the text to suggest how Oscar is a new kind of and maybe even fun insurance company is amazing. Often people dread dealing with healthcare insurance, but because of the sheer serious nature of such brands, brands like these ease viewers into customers by using relatability and humor.
You don't need a big fancy ad to connect with your audience, you just need something that makes them feel seen, heard, and understood! And this is what Heal did with this cartoon animation video.
Looking after kids is a CHALLENGE and it becomes more chaotic when they become "sick." The panic a parent feels, the frustration the sick child feels before receiving medical attention, the cranky mood of other kids in this situation, the whole waiting game to connect to the doctor, the tears, the breakdowns—this video shows everything as raw as it can get on screen.
The way the mother also starts crying with the kid while waiting for hours in the hospital waiting room is not only added for humor but also to show why the current pediatric checkup scenario takes a toll on the parent and patient alike. This revelation leads the video to discuss how Heal Pediatric solves it.
Using the explanatory voiceover, the video brings into focus how Heal gets you a doctor at your doorstep in just within 2 hours. Now as a parent, the brand understands that you'll be very skeptical of just anyone checking up on your child. So, the voiceover emphasizes that these are highly specialized primary care physicians. The visuals also show how these physicians can do all the primary medical checks at home.
The scene where the doctor reaches the patient’s home, the mother is happy, the child isn’t cranky and is getting checked, all showcases how Heal makes it so effortless for parents to get their kids treated without chaos. The video also shows 2D animated steps of how to download the brand's app and how to reach out to the physician.
The real star of the video was the storytelling and the highly emotional 2D cartoon characters. The characters were so honest in terms of all the emotions they were feeling—be it sadness, realizations, frustration—these emotions are what connected with the viewers.
As brands, you often need to touch upon your mission, vision, current projects, or initiatives to draw credibility and then promote some new product or initiative. This is the technique Inova used in this 2D explainer video to promote its Continuing Medical Education activities and initiatives.
Using a mix of motion graphic animations, infographics, and simple character animations, the video showcases how Inova has been involved in patient care, education, and research. Using different data visualization graphs and the explainer voiceover, the video further zooms in on the brand's online CME system.
The way the brand uses faceless characters to put more focus on the Medical Education activities initiatives is quite creative. The presence of the classic blue color or tones in the whole video maintains consistent branding.
The fast-paced transitions and the changing scenes showing what all the brand is involved in, and then the scene where the brand says that they are the key to advancing your mission and there is a literal key entering a keyhole and opening up opportunities—all these symbolic scenes make this ad a standout.
If you are a brand that is building for the future, you need to make sure that your prospects are well informed about it in the present. This is the tactic Intel used when creating this motion graphics animation video.
Starting with a grave stat, the video shows how 12 million Americans are misdiagnosed, and then to show the seriousness, visuals of falling dominoes appear on screen.
With the black screen and contrasting colors, the video leads on and uses text and motion graphics to explain how AI is transforming healthcare.
The constant abstract motion of colorful shapes on screen, the shapes coming to form things like the eye or the heart disease diagnosis step—all keep you as an audience hooked throughout the video.
The constant small elements, the movement, the influx of colors on a black screen, and the bold text at last that says “We know the future because we are building it” say all that needs to be said. It powerfully positions Intel as a brand working in the present for the future.
Time, a commodity that is becoming rarer with time. This is especially the case in healthcare, where the average time a doctor can spend on a patient has reduced significantly.
But why? This video showcases the doctors' side of the struggle and gives the reasons why this happens.
Using abstract shapes to form doctors, the video shows us the healthcare chaos from their lens. The video highlights that doctors often have to spend most of their time looped in operational tasks with all the scrolling, clicking, and box checking, essentially getting less time with their patients.
This is also when the video introduces athenahealth as a solution. Using the symbolic sun and a plant growing under its light, the video explains how the brand is building a connective healthcare network that makes these tasks faster with less hassle.
The selling point of the video is its little out-of-the-ordinary script, full of emotion and vulnerability, the use of shapes instead of characters as doctors, the hilarious dialogue boxes, and the yellow and purple contrasting colors.
Also, the stats, numbers, and the conviction with which the voiceover makes you aware of the changes possible with the brand make it a hard-to-pass ad for prospects.
Sometimes, the most effective ads are short, simple, and to the point. This ad from Memorial Sloan Kettering is a great example.
It doesn’t use any voiceover—just bold text—to highlight how Memorial Sloan Kettering empowers the immune system to fight cancer through immunotherapy.
With a mix of 2D and 3D geometric patterns, prominent shadows, and motion graphics, the video feels almost hypnotic.
The constant motion of mandala-like patterns, shifting colors, changing scenes, and background music all complement each other beautifully. The strong text reinforces the brand’s effort to create new life-saving options.
All of us lead very busy lives today, so busy that falling sick feels like a setback and seeking medical help seems like a hassle. And the current medical setup doesn’t make it any easier. That’s a reality many of us adults are dealing with today, and Crossover decided to visualize it using this amazing character animation video.
With spot-on character design and by introducing us to the primary character right at the start, the video takes us through her struggles. The dramatic dark blue sky with rain and thunder, her paperwork flying in the wind, her falling down the stairs and breaking her glasses, the frustrated sigh—all feel so relatable.
Then the shift happens: the sky turns clear and bright, and the lady is smiling, easily getting the medical attention she needs thanks to Crossover. We see 2D visuals of her using the app to connect with doctors effortlessly. To show how Crossover brings all types of experts and care together in one place, the visuals depict our character walking down a hallway, passing different medical professionals.
The scene where the camera zooms out from the lady talking to the doctor in the room, to the city view, and finally to the Crossover logo is brilliant. It’s also where Crossover re-emphasizes that it brings you, your doctor, and your benefits together in one simple place.
The camera movements, the storytelling, the color symbolism, everything makes this video ad stay with you long after watching.
"How can I help you?" Isn’t this the first question you’re asked when you seek medical help? Through this mixed-media animation video, UnitedHealth Group asks you the same question.
Starting with a visual of four quadrants, each featuring a different character—a doctor, news anchor, politician, and everyday individual—the video highlights how people from all walks of life want to improve healthcare.
The camera angle then shifts, and the storyline focuses on you and how UnitedHealth Group is doing its part to improve healthcare.
With expressive cartoon characters, real-life elements like cut-out paperwork, and an explanatory voiceover, the brand shows how it is enabling employers to use data to improve employee health. Not only that, it also uses brief infographics to show how it is providing suppliers with insights to treat and prevent illnesses.
In the final scene, all the data visualizations merge into a phone, and the character runs to grab it. This is where the brand addresses everyone who wants to improve the healthcare scenario and asks, "How can we help?" A bold, collaborative question that makes people feel heard. This is how a healthcare brand builds long-term, solid connections.
Sometimes having a lot of options isn't good. Too much crowd can make you super confused, especially when you are trying to seek a doctor for your medical needs. Thus, narrowing to the most valid options is a must.
This 2D animation video from Bridgespan starts on this very note. To visualize the chaos of multiple choices, the video starts with an abstract illustration of a large crowd of people. You see round-shaped heads, each filled with bright, multi-colored patterns. The geometric illusion it creates makes you feel not just like you’re looking at a crowded space, but as if you are actually stuck in one.
The video then zooms in on the crowd, and now you are able to see the different faces. It then virtually shows a doctor being selected, and the other doctors again turning faceless. This shows how you don't need access to every doctor—you just want to make sure you are seeing the best of the best for your specific problem.
Then the voiceover explains what kind of doctor you need, and the scenes change swiftly. The quirky actions by the different characters in different settings keep you hooked.
The personal story of reminiscing about a knee injury and thinking about his past self in a cloud box adds depth. All the storytelling elements of the video, along with the engaging narration, build enough context and then introduce how Bridgespan can solve this problem.
Now the explanation shifts to how Bridgespan has introduced defined health networks so that you can find doctors and healthcare providers you can trust.
The best part of the video is the humorous scenes—for example, when the brand wanted to show it allows seamless collaboration between different healthcare people, it shows all animated healthcare characters getting on top of one another, forming a shape and skipping efficiently.
Or the end scene where Bridgespan has solved a patient’s problem and he is effortlessly moving using a skateboard and doing the funny wiggle with his hand.
Creating fun, relatable video content like this is one of the most effective healthcare marketing strategies to follow.
Here’s how we can help you with your advertising campaign but producing video ads:
Broadcast2World has a history of delivering successful healthcare marketing videos across multiple media channels. With satisfied clients like CooperVision, ThermoFisher, and eternalHealth, and measurable results, you can trust us to create videos that effectively engage your audience.
We specialize in producing visually compelling videos that clearly communicate your healthcare services, products, or initiatives, capturing attention and building trust with your audience.
We have been in business since 2009. Our team of video production and marketing professionals ensures your project is handled expertly from concept to delivery, making sure every video campaign resonates with your target audience.
At Broadcast2World, we offer amazing videos at budget-friendly prices. For startups looking for more affordable options, we have introduced AI-assisted video production. We help you launch sooner, close faster, and scale smarter. For more information on our pricing, check out this link.
Whether you want to increase patient engagement, raise awareness of your services, or educate your audience, our team here at Broadcast2World helps you, as a healthcare brand, deliver impactful, results-driven advertising.
Healthcare advertising is the promotion of healthcare products, services, facilities, or initiatives to the right audiences. In it, a brand uses a mix of channels like digital, print, TV, radio, and online platforms to raise awareness, educate, and engage people on healthcare topics.
With effective healthcare advertising, you, as a brand in the healthcare industry, can attract new patients or clients, influence decisions, and shape perceptions about medical providers, organizations, or products.
These are healthcare advertising must practices:
They say knowledge is power. And science brought us out of the Dark Ages, into an era quite fittingly called “the Enlightenment” period.
But there’s not much point in having a bright light and hiding it in your closet, where no one can see it or benefit from its illumination.
The power of animated video can broadcast the light of your message to the world.