| Explore 15 best financial services advertising videos shaping the financial world. This curated roundup spotlights fintech explainer videos, fintech animation and finance advertisements that turn complex concepts into clarity and results. Use it as a practical swipe file for finance videos, financial explainer video production, and both financial services video marketing and fintech video marketing to boost engagement, trust and conversions. |
They say money makes the world go round. It directly affects almost everyone and everything in our lives. And yet, most people don’t really understand it beyond managing their personal finances and balancing a checkbook each month.
The world of finance is mysterious to many, and when finance meets technology, it can feel even more confusing unless it’s explained effectively. So, as a financial brand, how do you convey your tech-related, complex offerings or services effortlessly? The answer: fintech explainer videos.
Fintech ads transform complexity into clarity. They help startup founders, banking brands, and fintech marketers resonate, educate, and convert with confidence. In this blog, with the help of some amazing fintech animation videos, we’ll explore exactly how.
If you’re in banking, insurance, fintech, or wealth management, you already know how hard it is to explain complex products clearly. That’s where companies offering financial animation services come in. These teams help turn complicated ideas into simple, engaging stories that actually make sense to real people—making them a strong fit for financial services advertising.
Source: Freepik
A good financial advertising company or financial advertising agency works closely with banks, fintech startups, insurers, and advisors to create clear, compliant finance ads. These could be anything from financial advisor ads and financial planning ads to investment ads and wealth management ads. Animation works particularly well here because it helps audiences understand processes instead of feeling overwhelmed by them.
Many brands now rely on an animated finance video as part of their core marketing for financial companies strategy. Compared to traditional finance advertisements, animated videos feel more approachable and are easier to consume, especially when explaining digital products or new services. At Broadcast2World, we focus specifically on finance-focused storytelling and help brands tackle common industry hurdles, which are outlined in our overview on financial marketing challenges.
Animated customer journey videos show what it’s actually like to use a financial product, from the first touchpoint to onboarding and beyond. In advertising for financial services, this approach works because it mirrors how customers think and make decisions.
Banks, insurers, and fintech platforms use these videos to walk users through account setup, loan applications, claims filing, or investment planning. Instead of pushing a hard sell, these videos educate, making them some of the most effective financial advertising examples today.
You’ll often see this format used in fintech ads, onboarding flows, and landing pages. It’s also a smart upgrade to traditional banking advertisement examples and insurance advertisement examples, helping brands explain value while building trust at the same time.
Not every animation studio understands finance. Firms that specialize in customer journey videos for financial services usually combine storytelling skills with a solid understanding of regulations and user behavior. These experienced financial advertisers focus on clarity, tone, and real customer pain points.
At Broadcast2World, we create finance-specific animated journeys designed for banks, fintech platforms, and wealth brands. You can explore more on our finance-focused animation services such as banking campaigns, digital onboarding, and fintech product launches, in our article on finance video production.
Source: Freepik
End-to-end financial animation services mean you don’t have to juggle multiple vendors. One partner handles everything, from strategy and scripting to animation, voiceover, and final delivery. This approach works especially well for brands running ongoing financial services advertising or large-scale fintech advertising efforts.
These services support a wide range of use cases, including financial service ads, investment ads, wealth management ads, and explainer videos for banking and insurance products. Having one team manage the entire process also helps maintain consistency across campaigns and channels.
End-to-end providers manage the full animation journey for financial brands. They help shape the message, build the story, and produce polished visuals that align with brand goals and compliance needs, making them a strong partner for long-term advertising for financial services.
If you’re looking to go deeper into how financial video marketing works, our finance eBook is a helpful starting point.
With the right partner, financial brands can create engaging, easy-to-understand animations that connect better with audiences and perform across modern finance ads and digital campaigns.
Motion, music, abstract figures, graphs, 3D animation, kinetic typography, pictures, and brand colors—this is what this finance video production is all about. It's short, wrapping up in just 47 seconds, but not before leaving a lasting impression of what the brand does—investing, cryptocurrency, options, gold, brokerage, and trading platform development services.
The rebranding video effortlessly introduces you to the new Robinhood and its new visual identity. It exudes such a strong presence of the brand and its offerings that every other brand should take inspiration from it.
A dog shaped like a rectangle and a human figure with a semi-circle upper torso take us on a journey to explore how Sanlam Indie believes life insurance should be more about living. The video demonstrates what they offer to make that happen.
Using graphs and shapes, this 2D animation video simplifies the complexities of cover and wealth bonuses. From young adulthood to retirement, it highlights what you can gain.
It ends with a strong CTA: Don't just insure your life, create wealth with Sanlam Indie. This compelling promise can drive high conversions for the brand.
Credit interest confuses even seasoned players from time to time. So, Vancity's approach to teaching us about credit interest in just under two minutes is an amazing strategy to grab attention. They explain a concept that often leaves us scratching our heads and establish themselves as a credible source in the domain.
The video uses an animated cartoon character and a voiceover to guide viewers through the nuances of credit interest. Elements like the bill statement pop-up, the clicking sound of money, and the weekly calendar add small but crucial details that make the topic easier to understand, keeping viewers so engaged. It is undoubtedly one of the best fintech explainer videos on the list.
One thing about this animated fintech video is that it's constantly in motion—you won’t have a moment to rest your eyes; it’s that dynamic. It starts with a 3D-animated data placard, zooms into a phone screen, and suddenly shifts to a bag. The dynamic motion pulls you into the video, making you feel like just another object fluidly moving within it.
Not only is this mixed media animation video an impeccable watch with its visual elements, but it’s also spot on in its purpose—introducing PayPal’s speedy new guest checkout. The way text is used is also very creative. With each word spoken in the voiceover about the feature, the text grows bolder and bigger.
The last few seconds, where we feel like we’re rushing through hundreds of dangling objects at full speed, create such an adrenaline rush before the video wraps up.
This fintech explainer video from VISA starts with the concern that businesses spend billions protecting sensitive data, yet increasingly aggressive cyberattacks and highly motivated cybercriminals continue to pose a threat. Once the video highlights this pain point, it seamlessly introduces VISA Threat Intelligence as the solution.
The animated explainer video is simple yet effective—it presents a problem, offers a solution, keeps the audience engaged with constant motion graphics, informs them through a clear voiceover, and effortlessly establishes the brand’s visual presence throughout. This is what makes it one of the best fintech explainer videos on the list.
A tune that sticks in your mind, 3D animations that leave you in awe, and captivating transitions that perfectly fit the groovy tune—this financial animation video from Wise proves that fintech video marketing doesn’t have to be boring. The video has no voiceover, yet the dynamic kinetic typography animations and spot-on visual elements effortlessly highlight the new Wise design system.
The use of pictures of global locations, text in different languages, maps, bills, different currencies, and the globe all emphasize how Wise is making going global feel like going local. These small but important details explain why this finance animation video is one of the best financial services content pieces on this list.
This 2D animation video is guided by a slow and calm voiceover that explains how Mastercard is connecting people, businesses, and governments worldwide in today's digital scenario.
The finance animation video illustrates how they are designing easy and secure payment methods. To emphasize this, it uses character animations to show how you can make payments from the comfort of your home or on the go.
The way it features different people in various contexts and connects them all through Mastercard payments positions the brand as one trusted by a massive number of users. This instills confidence in new potential customers to choose Mastercard's fintech services and reassures existing users that they have chosen a credible product.
This innovation in storytelling used in this video is also what makes it one of the top financial services explainer videos on the list.
Now, this is hands down one of the most high-quality 3D animated marketing videos on this list. The sheer creativity of introducing Cash App’s offerings in just 30 seconds using a sort of underwater magical world deserves praise.
The way the video asks, "Want to move money instantly?" and visually represents this by having a triangular prism travel through one portal-like structure and emerge from another is amazing.
The voiceover explores "what if" scenarios you can achieve with Cash App, while the different 3D elements gather, move, and scatter in a way that acts as a sensory stimulus, keeping your eyes glued to the screen throughout. The balanced synergy of the visuals and the voiceover makes it one of the best finance videos on this list.
This 2.5D animation video explains how you might not be unleashing Bitcoin’s full potential and demonstrates how Stacks can help users. The clever use of shadows creates a 3D-like illusion, while smooth transitions and a calm voiceover guide viewers through the technical aspects of how Stacks leverages and extends Bitcoin.
One of the major financial marketing challenges is explaining complex technical details. By pairing the right visuals with simple explanations, this video overcomes that hurdle impressively.
Want to explore more about the challenges of marketing financial services and how to overcome them? Check out our insightful finance e-book!
This animated educational video from Venmo explains what crypto is. It is a simple black-and-white 2D animation that uses color in specific elements to create contrast against the white background.
At the start, it illustrates how the way we exchange value has evolved—from barter to gold, cash, and now digital currency. It then discusses how crypto holds the potential to be the next generation of digital currency.
It then discusses how crypto holds the potential to be the next generation of digital currency, highlighting not just its transactional uses but also its capacity for generating crypto profit through smart investment.
The use of hand-drawn cartoon characters, graphs, and an enthusiastic voiceover makes this video a breath of fresh air, delivering its message effectively without unnecessary layers of complexity. It is one of the best explainer video examples in this list.
“Cart abandonment” is a serious problem in online shopping and website design. Basically, it’s when people visit a site, click “add to cart” but never check out. The website updates its inventory on those items since they’re about to be purchased, but the purchase never happens. If this happens often enough (and it does), it leads to serious problems for the site’s infrastructure.
Klarna is an innovative payment solution that addresses this problem effectively. But with their customer base consisting of many small businesses already overwhelmed with the tasks of setting up an online shopping portal and logistics, it was a challenge to explain how their solution works easily and simply. Even getting their attention and holding on to it long enough for them to hear them out, would prove tricky.
That’s why they chose to use an animated explainer video. Animation has the unique ability to attract attention and interest, and explain complex ideas in-depth without boring or overwhelming the viewer. It also has great memory retention, staying memorable long after it’s been watched even once.
Art and creativity aren’t attributes we often associate with a bank. But this absolutely gorgeous animated video for Cred challenges the stuffy, all-too-serious image.
NeoPop was their new design language, giving their customers a visual treat and a burst of life and color. And this product explainer video shows it off perfectly. The vibe and tone of the video looks and feels like something you’d see on a video game rather than a banking billboard advert.
What we especially love about it is that it injects a breath of fresh air and life into their persona, but without losing a sense of slick professionalism and competence. It’s lively, but not goofy or unserious. Proof that you can visually have your cake and eat it too!
Investing is complex, to put it mildly. But does it really have to be?
Using the power of AI, Daloopa is a tool that can aggregate and organize vast amounts of information about any company. This helps investors save time, be more efficient in their research, and make better decisions daily.
Their character animated video is a great example of explainer videos that simplify complex concepts. The video explains everything while staying engaging, simple, and easy to understand.
And it does so without boring or overwhelming the viewer, keeping their attention and interest from start to finish easily, thanks to its slick and clever animation style. We also love their art style and bold colors.
We’ve all had the experience of trying to help someone figure out how to use an app or new electronic device. Especially our loved ones who are older and/or simply not tech savvy at all.
It’s difficult! And when they ask someone to help them navigate a website, they open up a myriad of cybersecurity risks, too. It’s even worse with sensitive portals like banking platforms, where money is involved.
Imagine your grandmother asking a stranger to help her figure out her online banking portal. If this stranger is less than trustworthy, it could spell disaster. Fortunately, Kalgera has the solution: A way for older people to appoint nominated “carers” to help them with confusing online portals, websites, and banking platforms safely and securely.
And to help explain how it all works, Kalgera opted for this adorable 2D animated character video, using a relatable story, which is one of the best ways to break down a lot of facts and information easily. Note how this fintech explainer video demonstrates its simplicity, convenience and ease of use.
It’s far more interesting and entertaining than a long list of tech specs and features, and far more memorable too!
The banking industry is famously conservative, having been around at least as long as money itself has existed. So at times, it can be hesitant to change.
That’s why Santander decided to think outside the box and created STRM, dismantling the tunnel-vision-like approach of customers and banks, and opening up a world of transactions for everyone in all directions.
Their animated explainer video was similarly unconventional, using bold colors and tasty graphics, paired with a simple friendly script, to explain how it all works. It’s eye-catching and immersive, drawing you into the script like a story, and unpacks the solution methodically without getting boring or technical. It’s accessible to everyone– just like banking should be!
Financial animation videos break down complex topics like blockchain, AI investing, digital banking, and cryptocurrencies using simple yet engaging visuals. They demonstrate how these financial solutions can improve people’s lives.
As financial services become increasingly digital, fintech companies are turning to these financial videos to showcase financial offerings, expand their presence, connect with target audiences, build trust, and ultimately attract more users.
Creating effective financial services videos starts with clarity. Make sure your video production team fully understands your product and the idea you’re trying to communicate. Share your finance video concepts in detail and structure the story clearly—introduce the problem, explain how your fintech solution solves it, and wrap up with a strong call to action. Keeping the script concise, factual, and free of heavy jargon makes the message easier for viewers to follow and trust.
Choosing the right animation style also plays a big role in how well your video performs. Simple offerings often work best with clean 2D animation, while more detailed product demos may benefit from 3D visuals that add depth and realism. If you’re using a voiceover, match the tone to your brand personality—whether that’s professional or friendly—and read the script aloud to catch anything that sounds awkward or unclear.
Background music and sound effects should support the message rather than distract from it, with softer tracks for calm explanations and upbeat music for high-energy moments. Finally, keep an eye on length: most explainer videos perform best at 60–90 seconds, with longer formats reserved only for topics that truly need more time to explain.
Animated videos can play a powerful role in fintech marketing because they make complex ideas easier to understand and far more engaging. Finance and technology can feel intimidating, but animation breaks down complicated concepts using clear visuals, infographics, and simple storytelling, helping reduce confusion and build confidence among viewers.
Since many fintech products are digital and not physically visible, animation also allows you to walk audiences through features, workflows, and benefits in a clear, visual way, highlighting exactly what makes your product different from competitors. A FinTech software agency can help design and implement these tools to ensure clarity, usability, and trust across the entire user experience.
Beyond clarity, animated finance videos are great at capturing and holding attention. By turning technical explanations into visually appealing stories, they keep viewers engaged longer and encourage actions like signing up or downloading an app. They also help build trust and credibility by showing the product in action, clearly communicating security measures, compliance standards, and real-world benefits—an important factor in the financial technology space.
Animated financial services videos are a cost-effective marketing tool, as they can be reused across channels and easily updated as the product evolves, making them a smart long-term investment for fintech brands.
Turnaround times vary for different fintech video productions. However, to give you a ballpark estimate, it can take our animation video company anywhere from 4 to 6 weeks to produce a fintech animation video.
This production timeline includes research, ideation, scriptwriting, storyboarding, animation, and video editing, as well as time for review and feedback.
The pricing of a financial explainer video production depends on factors such as the video's length, the complexity of the creative process, and the animation style. However, to give you a ballpark figure, most of our 2D animation videos range from $2,400 to $4,800.
Generally, whiteboard animation is the least expensive, while 3D animation is the most costly. All our animation packages include scriptwriting, voiceover, storyboarding, graphics, animations, and sound effects.
Agencies that specialize in financial services advertising and visual storytelling are the best place to start. These agencies understand how to turn complex financial models, forecasts, and growth plans into visuals that investors can quickly grasp. At Broadcast2World, we are a trusted financial advertising agency that creates polished animated presentations designed specifically for investor meetings, pitch decks, and fundraising rounds. Our animation videos help founders communicate confidence, clarity, and scalability - three things investors care deeply about.
Fintech startups need more than generic videos. They need storytelling that explains innovation clearly and builds trust fast. Agencies experienced in fintech advertising and fintech ads are well equipped for this. At Broadcast2World, we work closely with startups to create custom animation strategies for product launches, demos, and investor pitches. Our approach fits perfectly into modern finance advertisement needs, helping fintech brands explain new technology without overwhelming their audience.
The best services for animated financial reports combine accuracy, storytelling, and design. Instead of static PDFs, animated reports make performance metrics and outcomes easier to understand and more engaging. Reach out to financial explainer video production companies to transform traditional reports into videos that work well for internal teams, stakeholders, and external communication. These animations also support marketing for financial companies that want to present transparency and performance in a more modern, visual format.
When it comes to explaining financial software, animation is often more effective than live recordings or long documentation. At Broadcast2World, we create feature-driven animated walkthroughs that highlight user flows, dashboards, and benefits clearly. These videos are commonly used as financial service ads, onboarding tools, and explainer content. They also work well as finance ads on websites and landing pages where clarity directly impacts conversions.
Personal finance apps need to feel simple, helpful, and trustworthy from the very first interaction. At Broadcast2World, we create animated demos that show how users can budget, save, invest, or plan their finances step by step. These videos are especially effective for financial planning ads and financial advisor ad campaigns, where the goal is to educate users while building confidence in the app or service.
Wealth management brands rely heavily on trust, long-term thinking, and emotional reassurance. Agencies that understand wealth management ads and investment ads are best suited for this space. Wealth management brands require focus on narrative-driven animation that communicates stability, expertise, and value over time. Their storytelling approach helps brands connect emotionally while still maintaining the professionalism expected in financial communications.
Explaining investment products clearly is critical, especially when targeting first-time or cautious investors. At Broadcast2World, we create animated explainer videos that simplify complex products without overselling. These videos fit seamlessly into advertising for financial services and are often inspired by high-performing financial advertising examples seen across digital platforms. They can be used on websites, campaigns, and presentations to educate audiences while staying compliant and transparent.
And this wraps up our exploration of the top financial services advertising videos. Each video was unique—some took a mellow approach to highlight the product offering, while others were fast-paced and wrapped everything up in less than a minute.
Some focused heavily on creative visual elements, while others relied more on the voiceover. One thing they all had in common was their ability to simplify complex topics like intricate financial technology or fintech market trends, making them easy to understand.
You too can create amazing and engaging video content around your product.
All you need is a little inspiration—and you should have found plenty of finance advertisement video ideas here, right?