Global technology, analytics & enterprise solutions professional. Previously VP (Analytics) at Cognizant; President of marketRx India; and Founder of EZPower Systems.
Chief Architect, StoryProcess
Video is the most powerful medium today. Yet most marketing videos are boring. How can that be? What are most marketers missing?
Wish you could mesmerize your audience? Engage them emotionally and communicate convincingly? Leave them charged up to take action?
Talking about your product, features & benefits is easy. Making the viewer care, engaging them, telling a story is hard.
Even enterprise technology products need to tell a story -- because ultimately, they are selling to humans, not just job titles with a business need. Humans also have dreams, struggles, and emotions. Win their hearts first.
Stories are a direct channel to their hearts. A video is the best storytelling medium available to you today. Good story videos can create magic.