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Learn how to breathe life into your video

What is the biggest blunder that most marketing videos make?
How can you avoid it?
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Course Structure

1. How to make your video Memorable & Persuasive

2. How to create an Engaging video

3. How to make your Audience Care about your message

4. How to make your video script Production-ready

5. How to Build Trust with enterprise CXOs

6. How to Boost your Pricing Power

The techniques we cover especially well for non-tech audiences – CXOs and Decision makers who may not fully understand the technical details of your offering.

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Global technology, analytics & enterprise solutions professional. Previously VP (Analytics) at Cognizant; President of marketRx India; and Founder of EZPower Systems.
Subinder Khurana
Chief Architect, StoryProcess

 

THE STAKES ARE HIGH

Videos are expensive to build. And even more expensive to promote.
But all that cost is a fraction of the opportunity cost of an ineffective video.

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Video is the most powerful medium today. Yet most marketing videos are boring. How can that be? What are most marketers missing?

Wish you could mesmerize your audience? Engage them emotionally and communicate convincingly? Leave them charged up to take action?

MAKING MAGIC
Talking about your product, features & benefits is easy. Making the viewer care, engaging them, telling a story is hard.

Even enterprise technology products need to tell a story -- because ultimately, they are selling to humans, not just job titles with a business need. Humans also have dreams, struggles, and emotions. Win their hearts first.

Stories are a direct channel to their hearts. A video is the best storytelling medium available to you today. Good story videos can create magic.

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VIDEOS THAT GET RESULTS

  • Engage their attention. Stand out in a crowded space. Be Memorable.
  • Increase sales velocity. Generate and convert leads faster. Build Trust.
  • Differentiate your offering. Excite them with Possibilities. Create a brand people Love.
  • Increase your pricing power. Boost your value in the customer’s eyes. Create a Premium Brand.
  • Explain concepts simply. Cut the complexity. Make your message memorable.
  • Engage, Entertain, Educate, Persuade, Inspire.
 
BE A STORYTELLER
Facts do not win hearts. Stories do.
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"People do not buy goods and services, they buy relations, stories, and magic"
Seth Godin

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"If there is one piece of advice I could go back to give myself, it is to concentrate on that storytelling part"
Stewart Butterfield