Our client, HUB International, is an insurance brokerage providing an array of property, casualty, risk management, life and health, employee benefits, investment, and wealth management products and services across North America.
The client wanted to inform its audience about the various laws/hazards that can put them in trouble. The problem at hand was that it isn’t all that fun to get to know about these things. So they wanted us to make engaging videos which would help them get the audience interested in what they’re talking about. And they wanted them real quick because the videos were supposed to be released with blogs which they roll out quickly.
Developing videos as quickly as they needed was quite challenging. They provided us with the script for the videos which reduced some of our efforts. However, we still had the rest of the video to worry about. We had to find a way to further reduce the time it took for us to churn the videos out. To do so, we used simpler graphics than we would normally use. But that gave us another challenge—ensuring that there’s no monotony. We needed to make sure that all of the videos looked different from each other.
We chose motion infographics to be the art style for the video. Since the client wanted to inform their audience about rather serious topics, this was naturally our first choice for the art style.
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