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Yahoo Plan To Reposition Itself With The Appointment Of Its New Ceo Marissa Mayer

Jul 19, 2012 1:45:50 AM

We, at Broadcast2world, congratulate Marissa Mayer, who was hitherto a VP of local and location-based products at Google, for being appointed as the new Chief Executive Officer at Yahoo.

The move has received a mix response from industry experts, some expressing their concern, while others viewing it positively. Skeptics feel that Yahoo would have done better with a leader associated more with online media and marketing experience. Some also feel that the move could prove to be a risky affair for the company as she hardly has any prior experience of turning around a company.

On the other hand, optimistic feel that the move would help revive the ailing Yahoo, which has been continuously losing ground in recent years, be it on maintain a steady sales figures, retaining the talent, work force, or having a leader to lead them. Experts also feel that her unparalleled track record in technology might help the company in more ways than one.

Although Marissa Mayer has shown interest in bagging the top post at Yahoo, she faces the one of its kind challenge of turning it around. She has to bring in her expertise and knowledge to see the company does well in future. The first motive for her should be to gain the appreciation of employees and investors who have shown their disapproval at the two recently ousted CEOs, Thompson and Carol Bartz.

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