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Why You Are Doing it All Wrong Without That Explainer Video

Aug 14, 2013 3:22:10 AM

With every passing day, the digital marketing world is getting cluttered and target audiences are getting overwhelmed and impatient with all this information overload. These impatient consumers have the latest mobile apps, and are avid social networking fans, energetic and ready to roll down their pockets for the things they like most. They hate scrolling down page lengths and getting lost in text; they want information, attractive and fast. So read on to see why it’s all wrong without that explainer video.

The need

According to Nielsen Norman Group, “Users often leave Web pages in 10-20 seconds, but pages with a clear value proposition can hold people's attention for much longer”. And that is the window every business owner is looking for. They all have something to say, and now they are thinking hard how they should say it.

With the emergence of YouTube, videos became a gigantic hit with surfers. It not only attracts them but also makes them spend more time on the Web. And as videos are becoming more and more popular among various kinds of content over the Internet, they have also become an important communication channel for the marketing world. This need has led startup owners, online retailers, marketers and app owners to the unique world of “explainer videos”.

Explainer videos engage and earn

Across the web and mobile world, explainer videos have been acclaimed for absolute efficiency in not only conveying the message but also doing it in a user-friendly way, thus creating more conversion opportunities, enhancing sales, and increasing ranking of pages that carry explainer videos, in search engines.

There are various video animation styles of explainer videos that you can choose from, according to your service offerings or requirements.

The more they watch, the higher you go

With Google’s complicated algorithms, it’s getting more and more difficult to rely solely on SEO techniques to rank your webpages higher. A study by Forrester Research indicates that websites with videos are 50 times more likely to appear on the first page of Google. The reason being simple - a video on your website increases user attention and engagement. And an effective explainer video on your page makes your service more credible and attractive, thus increasing time spent on your site and providing better ranking to your pages.

The more they see, the more they buy

If a picture is worth a thousand words then an effective video is worth a thousand sales. An effective video on your page explaining about your product and services makes the viewer more confident about you, and increases conversion rates dramatically.

The more they like, the more they share

If visitors like your video, they are most likely to share it in their own social circles on popular social media networks. Once videos spill over to the “third circle”, they can easily go viral and that creates free advertising and more traffic. It can also create an alternate channel for paid search activities, for free.

Not only an investment but a converting asset

If handled the right way, a good quality explainer video is not a liability of modern marketing techniques, but an investment that assures high value returns. Once you are able to communicate your value proposition via video, or show exactly how your offering can solve end users’ problems, it will continue to communicate your message and advertise your landing page. It may seem a strain on the budget before you order from a professional animation video production company, especially for start-ups, but in the long run,explainer videos have the potential of getting back that cost many times over.

Don’t do it wrong!

The above points are just a few among many to show how an explainer video is an indispensable tool in digital marketing. In a market where you not only need to stay up to speed with your competitors, but also need to innovate,it will be the most important asset in your webpage. Perhaps we can’t say it better but yes, explainer videos explain, engage and convert your leads to move your bottom line. So don’t do it all wrong! Get up, get going and go get that explainer video now!

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