Video Marketing Statistics 2025, Trends & Insights

Video marketing is no longer optional—it’s essential. As we step into 2025, companies across industries—from SaaS startups to healthcare brands—lean heavily on video content.

But not just any video: smart brands are investing in animated explainer videos to clarify complex ideas, captivate audiences, and drive conversions. 

Here are the most compelling video marketing statistics proving why:

According to Video Marketing Stats, Online Video Has Surpassed TV

Television used to rule all visual media, and television advertising held the crown for decades. But not anymore.

Popular video consumption habits have changed permanently. Digital is king, replacing TV. We watch more videos online than via broadcast (statista.com). The video marketing statistics for 2025 shout this loud and clear.

Or to put it simply: digital video is the de-facto language of the internet, and animation is by far its most popular dialect, natively spoken by everyone.

So what does all this mean for video marketers? 

Well, it means if your brand does not use video marketing to get the word out, you’re simply not connecting with your audience like you could be.

…And When it Comes to The Type of Video, Mobile Video is Where all the Attention’s At

Here’s what the video marketing statistics and marketing trends show: 

It’s not just online video, but video viewed mostly on mobile devices. The stats are fascinating: as many as 69% of Americans polled said they watched most of their video on their mobile devices (statistia.com).

Short-form video content, including vertical videos and landscape formats, grabs your viewers’ attention within the first few seconds.

With a third of the world’s population on YouTube (seo.ai), it’s clear where the action’s at and stands as a testament to the power of video. And there’s no dearth of marketing stats that overwhelmingly backs this up.

We’ve written a ton of stuff about this. Check out these blog posts for some further reading:

• YouTube Video Ads: The Ultimate Guide to Skyrocketing Views
• Mobile Video Advertising: Key Benefits, Types, and Best Examples
• Create LinkedIn Video Ads in 2025: Specs, Types & Examples

B2B Video Marketing Statistics Say Explainer Videos Reign Supreme

According to the latest video marketing statistics: 

• A staggering 73% of video marketers say explainer videos are their single most-used format in 2025 (Sources: wyzowl.com, dash.app).
• Even higher, 91% of consumers have watched an explainer video to learn about a product or service (Source: vidico.com).
• Animated explainers aren’t just trendy—they’re trusted: 65% of YouTube users report increased brand trust after watching one (Source: zebracat.ai).

It’s no surprise that nearly all businesses use video marketing today. 

Why it matters for animated explainer studios: Your format is already at the top. Brands need help simplifying complex products or wooing customers with visual storytelling—and that’s exactly what animation does best.

Almost Every Business Uses Video: Key Video Marketing Analytics

When it comes to the business world, it’s all about video marketing in 2025. Here’s why:

• 89–91% of businesses now leverage video in their marketing strategy (vidico.com).
• 95% of marketers consider it “crucial” to incorporate video as a fundamental part of their overall strategy (sundaysky.com).

That’s some seriously wide adoption! Animated explainers—especially for complicated tech, SaaS, or B2B services—help brands stand out in the video-swamped landscape.

ROI & Conversions—Video Delivers, And The Video Marketing Stats Say It All

• 93% of marketers say video marketing ROI is solid and effective (wyzowl.com).
• 87% say video has directly increased sales (vidico.com).
• 82% report higher web traffic; 84% say increased dwell time (more site visits) (wyzowl.com).
• 41% more qualified leads, 157% more organic search traffic, and 86% better conversion rates when sites use video (yansmedia.com).

Translation: animated explainer videos don't just teach—they convert.

The State of Video Marketing: Short-Form Video Rules, and not just for Social Media Video Content

It’s not just on social media platforms where you need to be short and quick:

• 66% of video ads now run under 30 seconds, delivering higher retention and twice the engagement of longer ones (lifewire.com).
• 30- to 60-second videos are considered best for snapping viewer attention (vidico.com).
• Average video length has shrunk from 168 to just 76 seconds since 2016—and it's expected to dip to 39 seconds by 2026 (siegemedia.com).

For explainer videos, this means: be concise. 60–90 seconds is ideal—animated or live—not 5 minutes.

Less is more, and a short video is more effective than a long one that will get skipped. And furthermore, this applies regardless of video platform. So your video production needs to reflect this, or lose out.

Consumers Actually Buy Because of Video

Recent video marketing statistics show:

• 84% of consumers say a brand’s video convinced them to buy something (outbrain.com).
• For animated explainers, 82% say they’d be more likely to buy after watching one (wyzowl.com).
• 64% of online buyers bought after watching a video on social media (yansmedia.com).

Bottom line: Animated explainers drive spending behavior—big time. It’s the power of video marketing today.

Explainers Reduce Support Load

• 62% of marketers say video reduced support queries (blog.hubspot.com, wyzowl.com).
• 68% of users prefer explainer videos for troubleshooting over digging for the answer or contacting support (yansmedia.com).

Animated explainers double as self-support tools—valuable for SaaS or tech brands.

Mobile & Silent Playback Demand Captions

• 82% of web traffic comes from mobile (insivia.com).
• 85% of mobile videos are watched without sound (insivia.com).
• Auto‑captioning tools adoption surged by 254% in one year.

Animated explainer creators must caption everything—it’s a must-have for mobile viewer reach.

Production Trends in 2025

• 24% of marketers primarily create animated videos, while 54% stick with live-action (breadnbeyond.com, wyzowl.com).
• 51% use AI to assist in video editing or creation (wyzowl.com).
• 53% of marketers plan to keep or increase their video budgets this year (tvScientific).
• 14% still don’t track video spend—meaning room to stand out by proving ROI (wyzowl.com).

AI’s not replacing creators, but making production smarter—animated studios embracing it will stay relevant.

Which Platforms Win?

• YouTube reigns at 90% usage, followed by LinkedIn (70%), Instagram (66%), and Facebook (66%) (wyzowl.com).
• LinkedIn generates 15% more engagement for video posts (zebracat.ai).
• Shoppable and interactive video formats are on the rise, with 200% growth since 2021 (insivia.com).

Animated explainers work well on YouTube, LinkedIn, and embedded product pages—especially if clickable or dynamic.

Quality Equals Trust

• 91% of consumers say video quality impacts brand trust (educationalvoice.co.uk, wyzowl.com).
• 90% believe video increases brand awareness, and 87% say video drives sales (vidico.com).

High-quality animated explainers pay off. Cheap, amateur animation? Not so much.

Key Takeaways for Decision-Makers & Marketing Teams

Wrapping Up: Why Animated Explainer Videos Shine in 2025?

• Clarity wins. Data overwhelms. Animation cuts through—simplify the complex and stay memorable.
• Trust matters. Quality animation boosts credibility and brand perception.
• Budget smart. Studio-level animation is cost-effective vs. live-action—no shoots, actors, or reshoots.
• Proven ROI. Engagement, traffic, leads, sales—all backed by solid stats.
• Scalable format. Short, captioned, versatile—it works everywhere.

Don’t Know How to Get Started? Chat With Us Today!

A final statistic to ponder: Of the few marketers who don’t use video, a whopping 37% said it’s because they don’t know how to get started (says wyzowl.com).

And… we get it. As an animation studio with over a decade of experience creating explainer videos for companies of all sizes, we know it can be overwhelming figuring out how to get started.

But don’t fret, we’re here to help!

Get in touch with us today for a friendly, no-pressure chat about what would work best for you and your brand; and find out how animation can supercharge your marketing and take it to levels you cannot even imagine!