| In 2025, video is the top content format for marketers. Businesses using animated explainer videos see higher ROI, stronger conversions, and better engagement across platforms like YouTube, LinkedIn, and mobile. Short, captioned videos under 90 seconds are the new norm. Explainers don’t just educate—they build trust, reduce support load, and drive sales. If your brand isn’t using video marketing yet, now is the time to start. |
In 2025, video isn’t just part of marketing—it is marketing. From LinkedIn B2B explainers to TikTok-style snippets, brands are meeting audiences through motion and story. The numbers prove it—and if your brand isn’t investing in video yet, you’re missing the most powerful growth channel today.
But not just any video: smart brands are investing in animated explainer videos to clarify complex ideas, captivate audiences, and drive conversions.
Here are the most compelling video marketing statistics proving why:
Television used to rule all visual media, and television advertising held the crown for decades. But not anymore.
Popular video consumption habits have changed permanently. Digital is king, replacing TV. We watch more videos online than via broadcast (statista.com). The video marketing statistics for 2025 shout this loud and clear, reflecting the future of video and how audiences now prefer to engage with brands online.
Or to put it simply: digital video is the de-facto language of the internet, and animation is by far its most popular dialect, natively spoken by everyone.
So what does all this mean for video marketers?
Well, it means if your brand does not use video marketing to get the word out, you’re simply not connecting with your audience like you could be.
Here’s what the video marketing statistics, video marketing facts and current video trends show:
It’s not just online video, but video viewed mostly on mobile devices. The stats are fascinating: as many as 69% of Americans polled said they watched most of their video on their mobile devices (statistia.com).
Short-form video content, including vertical videos and landscape formats, grabs your viewers’ attention within the first few seconds.
With a third of the world’s population on YouTube (seo.ai), it’s clear where the action’s at and stands as a testament to the power of video. And there’s no dearth of marketing stats that overwhelmingly backs this up.
We’ve written a ton of stuff about this. Check out these blog posts for some further reading:
According to the latest video marketing statistics:
It’s no surprise that nearly all businesses use video marketing today.
Why it matters for animated explainer studios: Your format is already at the top. Brands need help simplifying complex products or wooing customers with visual storytelling—and that’s exactly what animation does best.
When it comes to the business world, it’s all about video content marketing trends in 2025. Here’s why:
That’s some seriously wide adoption! Animated explainers—especially for complicated tech, SaaS, or B2B services—help brands stand out in the video-swamped landscape.
Translation: animated explainer videos don't just teach—they convert.
It’s not just on social media platforms where you need to be short and quick:
For explainer videos, this means: be concise. 60–90 seconds is ideal—animated or live—not 5 minutes.
Less is more, and a short video is more effective than a long one that will get skipped. And furthermore, this applies regardless of video platform. So your video production needs to reflect this, follow correct video localization practices, or lose out.
Recent video marketing statistics show:
Bottom line: Animated explainers drive spending behavior—big time. It’s the power of video marketing today. Even videos where brands hire influencers and UGC creators perform exceptionally well—showing just how powerful video marketing has become today.
Animated explainers double as self-support tools—valuable for SaaS or tech brands.
Animated explainer creators must caption everything—it’s a must-have for mobile viewer reach.
According to recent video production statistics:
AI’s not replacing creators, but making production smarter—animated studios embracing it will stay relevant.
Animated explainers work well on YouTube, LinkedIn, and embedded product pages—especially if clickable or dynamic.
As video industry trends reveal, audiences today associate quality visuals with professionalism and reliability. High-quality animated explainers pay off. Cheap, amateur animation? Not so much.
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Insight |
What It Means for You? |
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Explainer videos dominate |
Make them a budget priority—they’re proven performers. |
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ROI is solid |
You’re investing in something that converts, educates, and retains. |
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Short (<90 sec) and captioned |
Because viewers scroll fast and watch silently. |
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Mobile optimization & quality matter |
It’s a mobile-first market—your animation must shine on any screen. |
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AI & studio hybrid = scalable |
Use AI up to a point—but keep creative control. |
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Multi-platform strategy pays |
Best results come from YouTube + LinkedIn + website + ads. |
Want to compare how video trends have evolved? Check out our last year’s Video Marketing Statistics (2024) here:
A final statistic to ponder: Of the few marketers who don’t use video, a whopping 37% said it’s because they don’t know how to get started (says wyzowl.com).
And… we get it. As an animation studio with over a decade of experience creating explainer videos for companies of all sizes, we know it can be overwhelming figuring out how to get started.
But don’t fret, we’re here to help!
Get in touch with us today for a friendly, no-pressure chat about what would work best for you and your brand; and find out how animation can supercharge your marketing and take it to levels you cannot even imagine!