Graphics could be static or in motion. Motion graphics creates the illusion of motion to its viewers. The quality of graphics determines the quality of overall video. Good graphics gives a better view of video. They give the motion to the characters used in the video. Such characters could be of an animal or a person. They have larger than life image and are made to behave in such a way that they generate certain special emotion in viewers.
Motion graphics are used in education, giving training, imparting instructions and for several other purposes. They entertain as well as inform. They are prepared with special software, so their cost of production remains low. Motion graphics are widely used in online animation, which is done to advertise and promote a product. Such videos:
Have elements such as texts, videos and photos etc.
Grab attention at the very first instance of them being played.
Could be of several types, such as promotional, commercial and training based.
Are made from a single location by people who are experts in their fields.
Take lesser time to create.
Garner traffic to a website like no other medium does.
Compliment the texts on websites.
Can go viral if uploaded on networking sites.
Are responsible to attract testimonials from existing as well as future customers.
Target a specific set of audience.
Can very well show the pictorial representation of those things which are not visible from naked eyes.
Are well knit around a story to let viewers enjoy and get informed.
Create an image into the minds of viewers.
Are accompanied with animated Infographic to make communication of large statistical data easier.
Online animation makes the message of the video move as smoothly as possible, creating a functional relationship with present and future customers. They promote a product in a lot easier way than any other traditional medium does. In total, they are the shortest and the sweetest way to reach the new as well as old customers.