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If Content is King, Then Video is Queen!

Jun 1, 2012 8:56:39 AM

Until a few years back everyone wanted to have wonderful content on their websites to generate traffic and increase their sales. They made every effort, ranging from using flashy text to photo-rich content, to achieve this objective. But content alone is not enough for your website, brand or the services that you or your business provides. Everyone knows the value of content in Internet marketing - “content is king”. If we talk of a period that existed 10 to 15 years back, people only read content to acquire information on any topic or to purchase a brand. But this is 2012 and the trend in Internet marketing has changed. People, with their changing mentality, now look for new ways to gain knowledge or promote their businesses.

Videos have today become the leading way to promote, market and advertise a product. According to YouTube, over 4 billion videos, including marketing videos, are viewed a day and approximately 81.9 % of the U.S. Internet audience view online videos. This shows that videos are increasingly becoming a part and parcel of a website. Until now content was the king, but now videos, by becoming a delightful addition to text, has become the queen. Hence a website is now considered complete only if accompanied with a video.

The growing popularity of videos has made them become the one stop solution to anyone’s marketing needs. Being short, crisp and engaging, the value of videos is getting stronger with each passing day. Videos can advertise and promote a product or service at the click of a mouse and generate traffic to a website like never before. Such videos are now custom-created to suit the specific requirements of businesses, and in turn the need of their target audiences. They make things stand out from the crowd and can be of several types such as training, instructional, marketing or promotional videos.

Do you know that?
1. A video in email marketing has been shown to increase click-through rates by over 96%.
2. A video on your website’s home page increases your conversion by over 80%.

Videos can launch a new product and can also demonstrate its uses from all angles. Plus, they have the power to make viewers go through them till the end and finally become a happy customer. According to Internet Retailer, April 2010, visitors who view product videos are 85% more likely to buy than visitors who do not. This clearly projects that in the future, websites will be known more by their videos than by text.

No matter what kind of video you are looking for, be it a marketing video or a promotional video, a well placed video production company can, after knowing your specific requirements, produce an awe inspiring video for you. You just need to tell them your target audience besides telling them the kind of graphics, pictures, sounds, etc. you want in your video. Videos not only balance a textual website but also let people enjoy and get informed through them. The importance of videos is certainly set to rise higher and grow further.

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