Not able to generate high quality leads for your business?
Wondered what might be missing in your strategy?
Ever tried WEBINARS?
Yes, then you already know what I want put across.
No, then let me take you through this magical wand that can actually get you boatload of high quality and qualified leads. And, I bet that post reading this article, you’ll start using Webinars for lead generation...definitely!
We are all (almost) aware that webinars have some really informational stuff going their way. But, how many of you actually thought of using that knowledge for bringing leads to your table?
If you have, then I suggest you can stop reading BUT if you haven’t I’ll tell you exactly WHY you should use webinars and HOW you can do them best!
At first, for those who aren’t friendly with the terminology Webinar, here’s some information to start with.
Webinars are nothing but a Web Based Seminar. A seminar that doesn’t demand for people to travel and gather (literally) to a venue and attend it. In a webinar, the attendees gather in a virtual conference room on the internet. They take part in the event from the comfort of their home or office desk. It’s a cost effective method in which once the attendee logs in, she can sit back and listen to the presentation on her phone or the speakers of her computer and simultaneously watch the screen for better understanding. And yes, the method is not just one-way. It is interactive, indeed. The attendee can put up questions to a ‘live agent’ and she gets the response immediately. The live agent is nothing but an instant messenger to entertain the queries of the attendee’s as the webinar continues...
So, now that I have explained what a webinar is, let me know jump onto WHY you need it.
Here’s a list of benefits/advantages of using webinars for lead generation.
I guess these benefits would have given you a fair idea about the importance webinars hold in today’s sales and marketing world. If you haven’t jumped on the webinar bandwagon yet, these reasons would have surely enticed you to do so right away!
Okay now, you know WHAT is a webinar, you know WHY you should do it, but you must also know HOW best you can do it.
A webinar takes planning, a lot of planning. Here I have a checklist for you, so you don’t miss out anything in planning your next webinar.
Once you are ready with these basics, you must know what is to be done before the webinar and after the webinar. Being acquainted with this information, you can embark for a successful webinar.
Know what to do BEFORE the Webinar Day.
Know what to do AFTER the Webinar Day.
Though every business has it’s own frequency of conducting webinars, but the best practices say that a small business may conduct one webinar each month, a medium sized business must conduct 3 - 4 webinars every month and as far as large scale organisations are concerned, they should conduct multiple webinars every week!
I hope this article proves useful to you. Do send me an invite for your upcoming webinars, I’ll be waiting!
If you have any suggestions, please let me know in the comments section below.