Lead the video with a simple statement that uses kinetic typography. The viewer is engaged till the statement is complete, and can decide if he/she wants to view the entire video. You will only attract the people who believe in your product. Example:
Establish familiarity early on
Use examples, people, elements from pop culture, history, current trends etc to give the viewer familiar ground and a reason to stick till the end. For example, The Flintstones reference in our Raptor Plumbing video:
Build up to a reveal
Establish in the beginning that the video intends to make public- “a big reveal”, but, later on in the video...! This helps build suspense and keeps the viewer engaged till the "epiphany moment".
While the Do's will help you curate a good video, make sure that you're not practicing the things below:
No false advertising
Ensure that the thumbnail to your video is consistent with the video message.
Don’t beat around the bush
Considering that the lead has clicked on your video, it is essential to get to the point, as quickly as possible.