There is a sea of change happening in the way products are being marketed online and if you still haven't jumped aboard, now would be the right time for you to do so. Because the internet seems to have fallen head-over-heels in love with videos.
Invodo reports that video now encompasses 70% of the top 100 search listings online and a new study from Cisco predicts that by 2019, 80% of the world's Internet traffic will be videos. Given how online video marketing is finally coming of age with better technologies and internet speeds, this is one marketing factor you just can't afford to ignore.
Most e-commerce businesses tend to spend a lot of time and money on getting the right product shots and crafting the perfect product descriptions, but seem to completely discount the power of product videos. This is really surprising, because a well-made product demo video can go a long way towards convincing your customer to click on the buy button.
Product videos can be invaluable to the consumer when they are trying to make up their minds. A well-executed one will help people better understand your product and how it can make a difference in their lives. Online marketers everywhere seem to have taken note of this.
76% of marketers told Invodo in a study that they plan to add videos to their sites, making it a higher priority than Social Media, including Facebook, Twitter and blogs. B2B marketers aren't too far behind either, with 70% of them reporting that their content strategy comprises primarily of videos.
If you are still not convinced, here are three reasons why you need to be creating videos for your product.
Product videos increase conversion rates
According to Marketing Sherpa, viewers are anywhere from 64-85% more likely to buy after watching a product video. If that wasn't enough to stop you in your tracks, then how about this? E-tailer StacksAndStacks.com reported that visitors on their website were 144% more likely to purchase after seeing a product video than those who did not. Further proof that product videos are a marketing proof you just cannot afford to ignore.
E-commerce giant Myntra.com proved how a simple video can showcase a brand new feature while marketing your products as well.
People prefer videos to text
Watching a video takes far less effort compared to reading lengthy product descriptions. Our brains process visuals 60,000 times faster than text, says Digital Marketing Philippines. And given the dwindling attention spans of users online, visually showing how your product works is your best bet to convince your audience why they should choose your product over others.
This product video of Google Keep shows just how a beautifully made app explainer video beats even the best written app description.
Product videos help build trust
Invodo says that 52% of consumers say that watching product videos makes them more confident in online purchase decisions. Videos not only educate consumers about the product they are planning to buy, but will also make you an expert on the field. Thereby making people more comfortable making a purchase on your site.
Most online businesses are under the impression that making product videos is a complicated and time consuming process. But most of the time, it is just a matter of finding the right expert who will create a well-conceptualized, professionally-executed video for you. Get in touch with us and we would love to take you through how we have helped our clients get the most of out of their product videos.