Video Transcript: Alright so if you’re watching this video then you must have already heard of LinkedIn. Or even using it every day.
But did you know you can use this platform to get more business?
Well, I’m the guy whose business has consistently grown for a decade and I’m gonna get your “Linkedin” game up in less than 3 minutes!!
FYI, You will need a LinkedIn Premium Account, a basic idea of your target profile and a product to sell… of course.
So tighten your seat belts and let’s get started.
First things first. Define your buyer persona. Who is it? What do they do? What do they want?
Start with narrowing down the industries or geographical regions that are most likely to buy your product?
Think through the company’s headcount - the number of employees should give you a fair idea of their purchase capacity, finalize who you wanna talk to. Probably a CEO or someone with the power to make decisions.
Next, go to your Linkedin premium account and click on sales navigator. Yeah, that's the one!
Use the search bar and select either "search for leads or accounts”.
Put in all the fine points about your targets. And watch the magic happen as over 1000s of leads populate your search list.
Add in any other details and Ta daaaaa…
You’ve now unlocked the glorious list of your soon to be customers!! Move ahead and shortlist your picks.
Now invest some time to learn more about them, develop an insight about their business, quickly run a SWOT analysis in your mind and figure out how you can best benefit them.
This helps in several ways and would enable you to eventually find that "one guy" who’s gonna get you a sale.
Get in touch with him either by going this way. Or use a tool like this to fetch his email ID for yourself. The tool even allows you to save the effort by revealing the credibility of the email ID.
Now gear up and design your email campaign.
Draft individual, handcrafted messages for each lead and use your previous research to offer something worthwhile.
I know, I know it sounds time-consuming, but doing this will double the chances of your leads responding to you.
So schedule at least 4-5 emails spread across 20 days and relax.
Note: Always make sure your emails do not sound phony or are unsolicited offers. And always provide an option to unsubscribe.
And that's about it, engage with all of your potential buyers in the same way. And rake in the million dollars you are about to make.