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Why your Explainer Video Needs an Effective Call-to-Action

Aug 21, 2014 6:38:44 AM

Are your prospects doing what you expect them to do immediately after watching your video?
The best way to get the most out of your educative explainer video is including an effective and powerful Call to action at the end. It’s the point where the viewer already knows what it is that you do and how you do it, and you have to convince them to take the next step in order to keep them engaged to your content and website.

It’s all about what you can provide your customers with or what you want them to do next. It can be asking them to take a free trial or persuading them to subscribe, download or buy now. To turn a viewer into a customer, you need an effective CTA. Make sure, though, that it isn’t just another promotional banner but fits well to your script too. A perfect call to action always reflects the marketing and business goals of the brand rather than simply being a clever turn of phrase.

Call to actions offer some great benefits like:

  •  Increase in subscriptions
  •  Increase in engagement activity
  •  Makes the viewers keep clicking content on your website, thus keeping them active your website for a longer time.
  •  Are said to increase conversion rates by a factor of six!

Different Types of CTAs:

Call to actions can be divided into different types depending on the nature of the product and feel of your script. Most of the explainer videos have an explicit call to action that clearly spells out what is it that you want your viewer to do. They are either purchase related or subscription actions. While educative explainer videos mostly have informative or implicit call to actions like learn more, technical products on the other hand will ask the viewer to download a free trial.

How to include an effective CTA in your explainer video?

Make sure that your explainer video is entertaining enough and worth the viewers’ time so that they remain interested in your video till the end. Once you have succeeded in keeping your target audience hooked to your video, the Call to action should be quick to serve its purpose. It should instantly encourage the viewer to jump to the next step and should be quick in making the viewer learn more about your service.

Some of the Best and most used CTAs:

Here’s a list of some of the most used call to actions in explainer videos:

  • Download now
  • Try it for free
  • Sign up for a free trial today
  • Your free download is just a click away
  • Join now
  • Mail your order today
  • Get it now
  • Visit our website
  • Call us at ……..
  • Learn More on………………………….

Call to action simply keeps the excitement of wanting to know more alive in the viewers and that’s why they work most of the time. When put at the right place at the right time, CTAs can actually make a difference to your marketing strategy.

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