The visitor to a business website decides in the first few seconds if s/he wants to continue going through the details or not. Therefore, it is extremely important to create a good first impression on the visitor. One way to hold a visitor’s attention for long is through a short video. A short video can attract the visitor more effectively than any amount of text or pictures. It is important that while creating a short video for promotion of the business, the viewer’s position and needs should be kept in mind. The animator should place himself in the viewer’s shoes while creating the short video.
What is a demo video?
Once you have managed to attract the viewer you would like him to know about the products and services provided by your company. The best way to do this is through a short video that explains in precisely all the products and services of your company. The short video that demonstrates the details about a product or the company as a whole in a very short amount of time is called a demo video.
You do not need to go through the detailed descriptions or images and can get all the related information in a matter of minutes. Just click on the play button of a demo video and get all you wanted to know in a matter of minutes.
What should be included in the demo video?
The first thing that creates ripples in the mind when you consider making a demo video for your company is what you can exclude. A demo video is a short video and fitting everything in might not be feasible. However, missing out on an important piece of information can create a lot of negatives in the mind of customer.
The sole purpose of a demo video is communication of the details about the product or the services to the customer and thus careful consideration of what all you need to include is a must.
Many people believe that the price of a product must not be included in the video. Also, another popular view says that keeping the people guessing about certain points make them more eager and results in more number of people turning up to the store. However, this is not exactly correct and might lead to a lot of criticism as well.
Just consider a situation when you get to see an amazing product in a demo video but with no mention of price. You have a competitor’s product that is not providing satisfying results. You drove for 30 minutes to get the new product only to find that it costs twice as much as your intended budget. This would create a negative feeling not only about the product buy the entire brand.
The best thing to do here is to discuss the details with an expert demo video production company. They are the experts of the field have clear understanding on what to include and what not.