We’re constantly talking about the growing importance of videos and the paradigm shift in social networks focussing on video consumption by its users. With Linkedin joining the bandwagon and Facebook focussing on pushing more video content across its platforms (Instagram, Whatsapp) - It’s safe to assume that videos account for more traffic than any other single medium on the Internet.
It’s a great time to invest in your brand and give yourself that much-desired visibility with an attractive promotional product/service explainer video. And while several of our past clients recommend our expertise and craftsmanship over several other animation studios - It is what you do after getting your video made that becomes critical in how your video is received. In a saturated digital world - getting your video to rub shoulders with another is a challenge in itself. But there is little to worry as we are here to help you out with exactly that!
Here are 6 steps that can make your video content show up on search engine results and go viral on social media networks:
Step 1. Choose your Audience
The whole process of video optimization starts with choosing your audience. Videos have great advantage over any other medium when it comes to targeting a niche audience. You must exploit this to the fullest.
You need to don the cap of your audience and ask, “What can draw my attention in this video?” The answer would give you the indication to make the video comply with the needs of your audience. Remember, a well-targeted, niche audience can make huge traffic flow to your video.
Step 2. Create Compelling Content
The rule of thumb to making videos is to judge is as a viewer. Content that speaks from the user/viewers perspective results in higher engagement and message retention rates as compared to others. Your videos while entertaining should also critically identify the value proposition in a manner that is simple, clear and meaningful to your target audience.
For example, if you sell tea-leaves that have a unique aroma and flavor, you need to focus on that aroma and flavor in your video rather than explaining how to prepare tea, as those attributes set you apart from other tea sellers.
Your product video should be such that makes the audience use adjectives to describe it. If they are compelled to say, “cool!”, “awesome!” or “wow!” then you can consider the job done well, but if a cold, dead-fish response is all that your video can elicit, then of course you must start scratching the surface once again. So, before launching your video with a bang, run a beta test involving real visitors from your website, and invite comments.
It’s perfectly okay to repost content as long as you’re able to bring a new perspective to your published content.
Step 3. Titles and Descriptions
Your video title and description acts as Meta tags for search engines to identify your video and the content within. Make sure to keep these as relevant as possible. Try and contain the primary keywords associated with the subject of your video as these are likely to be searched on search engines.
A meta description gives a short description of your video; it’s a way to tell what you are offering in your video. Make sure it’s also relevant to the video and contains both primary and secondary keywords. Meta titles and descriptions are used by search engines to generate snippets of pages that are listed in search results. A well-written meta title and description is clicked more often by searchers, thus generating more traffic to your video.
Step 4. Video Thumbnails
Typically thumbnails, being auto-generated, are the most neglected and easily forgotten ingredient of a video. Thumbnails make as much sense as any other element that needs optimization. After all, it’s the short image that gives the first impression of a video. Use the thumbnail to summarise your message, draw attention to a specific shot or just intrigue your viewers with a mysterious image pertaining to the content of your video. Your thumbnail is like the packaging of a product - make it compelling enough and people will get attracted and consume your content.
Step 5. Distribution Channels
When it comes to increasing the visibility of your video, nothing works better than sharing it to get it shared more and more. Your social media channels, email newsletters, blogs and other prominent digital presence should be utilised effectively to make sure your content reaches a wider audience. Most widely used channels offer an array of paid and unpaid methods to promote your content today. Make sure to optimise your content for each platform and follow all upload practices stated above!
6. Review, Analyse and Repeat:
If you have followed the above steps closely - you’re already off to a good start. But to make sure you get the most ROI on your video - make sure to keep a close watch on how your video has performed and what engagement it drives. It’s perfectly okay to repost content as long as you’re able to bring a new perspective to your published content. All video hosting platforms today offer a host of measuring and analytics tools - experiment with these to see what work in your favour.
And that’s it! Those were your 6 simple steps to optimizing your video content. Hope you enjoyed it. Did we miss something? Let us know below!