The increase in the number of videos going viral has created a parallel demand for them. Their popularity has made people desire to not only watch them but also share them with others. No wonder then that businesses want to take advantage in dispersing their value proposition far and wide via videos – you never know when one goes viral! But going viral is more by science than by chance. To know exactly what that science is, read on…
A viral video is one that gets popular through multiple sharing in a very short span of time. There have been several videos that have had the privilege of going viral. The latest in the addition is the Gangnam style video by Psy, a South Korean singer. The video has become the first ever to cross 1 billion views on YouTube and how?
The reason for a video going viral can be many; it could be its fun, shocking, surprising, weirdness, awe-inspiring, or any other factor that makes the audience react to it emotionally. The ease in sharing videos is another reason behind their popularity. Viral videos are also free of language or traditional barriers, that is, they are not constrained in their approach and cater to a wide audience. Even if they are in a particular language they are able to make their point clear to one and all.
Here are 5 tips to make a video go viral:
1. Originality: Look at any video that went viral; what do you notice? Isn’t it is its uniqueness that made it go viral? All you have to aim in your viral video is for uniqueness; something that’s different and away from the norm. Videos that capture the imagination of the audience and engage them completely have higher chances of going viral.
2. Catch immediate attention: Another mark of viral videos is that they grip the attention of the audience in the first few seconds. This helps make the video irresistible to viewers, especially the first few seconds. Another thing worth considering is to use an attractive thumb nail for your video on video sharing sites or on your own site or blog, to elicit your audience’s curiosity, so that they click to view them.
3. Appropriate title and tags: Give your video a suitable title, tags and description on video sharing sites like YouTube and Vimeo. This helps in promoting your video and delivers relevance to your website.
4. Keep it short: The length of a video is also a determining factor in making it go viral. Most viral videos are short, ranging from 1 to 3 minutes. Short videos hold attention and viewers are at ease knowing that they won’t be spending too much time to watch what caught their attention in the first instance.
5. Audience-targeted: Targeting your video to a niche audience gives it direction. A directionless video not only reflects the unprofessional attitude of the creator but also fails to influence the audience.
Originality and playing it right are the two factors that sum up a viral video. The key to getting everything right is letting the pros handle it.