It is clear that you need an explainer video to boost your company’s sales. What might not be as clear, though, is how to get started. Simply Googling the terms to get more information will probably throw up thousands of search results leading to nothing but confusion.
Take it easy, my friend! The first thing you need to look for is a professional and competent production house that would give you exactly the kind of video you are hoping for..
A lot of explainer video production companies have sprung up in the recent past and more are emerging. But how does one go around choosing the right production house? How does one know if he is investing his money in the right company and people? After all, your video is supposed to represent your company, and by extension, you, and you can’t afford to take chances with your brand’s reputation. Here are a few insider tips that would help you make a wise decision and hire the correct video company.
How long have they been creating explainer videos for? Producing animated stuff is one thing and creating detailed and simple to understand explainer videos is another. Make sure that the production house you hire is experienced in creating explainer videos. Will they really care about you and your product or are you just another lead for them? If answers to such questions are unclear, move on and find a new production house.
How different is there work from other production houses? More importantly, how diverse is their work? Every video needs to have its own unique selling point, and be innovative and fresh. Go through the portfolio of the company you’re seeking to hire and see for yourself whether they can bring anything new to the table.
It’s always a plus if the video is engaging and entertaining apart from being informative. However, the one thing that is non-negotiable is that the video company you hire should not only be creative but also uphold the quality standards of a professional production house. Go through their portfolio and check if they are consistent in their quality of work. Using clip arts and ready made stock icons is easy but creating customized themes, graphics and characters is what sets a genuine and creative production team apart.
Does it fit your budget? Are the prices affordable and worth the deal or totally out of your budget? Getting an overpriced video may help but then the quality should be par excellence or else there are a lot of companies who create amazing videos for reasonable prices too. You should go ahead and get in touch with them if you have a tight budget. You can’t give all your money for a video. There are a lot of other things too that would require you hard earned savings.
The proof of the pudding is in the eating, they say! But you don’t necessarily have to try their service to know whether they’re worth it. Check out their clients and client testimonials and verify for your own satisfaction if they were satisfied with the video they received. People never fail to appreciate good work, especially if it gets them good results!
Your choice of the company will go a long way in getting the video you desire. So research thoroughly and choose wisely! Best of Luck!