I want to create a buzz for my brand but I don’t know what idea would work and what wouldn’t?
I want to produce a viral video, but on what topic should I make a video so that people love it?
I want to generate share worthy content, but I don’t know what to write about?
Does questions like these bug you all the time?
If yes, then this post is surely for you! Keep reading…
Content marketing is all around with 93% of B2B marketers using content marketing to reach, engage and convert their target audience. Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Most common forms of content marketing include In-person events, Case studies, Videos, Webinars, Blogs, eNewsletters, whitepapers and research reports. But, the major challenge that 72% marketers face is that of producing great engaging content. And, for that they need ideas, great ideas to generate share worthy content.
Don’t stress yourself, if you aren’t a creative person and don’t know from where to seek ideas. ‘Generating great ideas’ is a doable thing and below discussed hacks will smoothen your task to a great extent.
Let’s get going and generate great ideas!
There’s never dearth of ideas, all you need to do is listen to your customers well. See what information they are looking forward to and what they want to know. This can be called the ‘start from the end’ approach to problem solving. Make a list of questions your customers are asking, they may be crazy questions; still list them. Make sure you list them in a descending order, keep the most frequently asked ones on the top.
McDonald’s Canada, “Our Food Your Questions’ program is one great example of embracing the self-serve information by understanding the customer knowledge gaps.
Quora is a question & answer based community for people who love asking questions and sharing knowledge. When a person joins Quora, it is asked about the topics of it’s interest. This way numerous topic heads are formed in Quora and people overwhelmingly contribute their experiences, thoughts over their. So there is immense opportunity for finding ideas on numerous topics on this platform. If you are a travel company, start following the travel related topics on Quora and see what people are asking there and what responses are they getting on their questions. This is a great way to come up with authentic and engaging content ideas!
How about compiling and curating the actual blog comments, customer reviews and jotting them into a blog posts, short animated marketing videos or may be designing a marketing campaign around them? Yes, you can do that! You can leverage all these for creating great marketing content. You never know when your articles become the most trustable source of information for those products and services, or your video may go viral. Some great review sites and trustworthy forums for this purpose are Amazon Customer Reviews, Angie’s List, Trustpilot, Yelp, Google My Business and Yahoo! Local Listings etc.
To make sure you're focusing your ideation on the right ideas, plop a few variations of keywords related to those ideas into Google Trends.
Ever wonder why this article is about content marketing rather than content strategy? This graph explains it all:
Explore Location, Timeframe, Categories and Search Engine based filtering of trends data.
Trending Searches, Trending on YouTube and Top Charts can help you come up with great ideas for your content marketing. Last but not least, you can subscribe to get trends and related stories directly delivered to your inbox on daily basis.
OSE helps you to see which pages on your competitors' sites are getting the most links and who they are coming from.
This tool helps you in gauging a website's influence. It lets you have a look at the inbound links to the page, subdomain, or root domain you've entered and analyze the linking pages. Not just that, you can also find places that are linking to your competitors but not to you with the help of link opportunities tool within OSE! See what kind content is consumed majorly and try to tweak and create similar content by changing the media in which it has already been produced.
Try to find the most traffic earner keywords. Take note of the top performing content. There is a very high possibility that you may just find a couple of concepts that serve as seeds for a tool or killer piece of content you can create. You can use Google Keyword Planner and Buzzsumo for doing for this hack.
Make use of various tools like FollowerWonk, Buzzsumo and Rival IQ to understand the content consumption patterns of your audience and analyse your competitor’s social efforts.
FollowerWonk helps you dig deeper into Twitter Analytics, Bio Search and more.
Buzzsumo lets you find the most shared content and influencers.
Rival IQ helps you analyze your digital marketing performance, gain critical insights and beat the competition across social media.
You can also use Facebook Search and type ‘Pages liked by people who like (brand)’. This will help you find the tastes and preferences of your target audience in terms of web content.
Reddit is really an amazing tool that lets you discover about anything and everything. With categories like Hot, New, Rising, Controversial, Top etc. you can easily find out what people are sharing in your industry. Try to keep an eye on the most engaging items. They are exactly what you should cover in your content. Also look for ‘Subreddits’ in each of the categories mentioned above and try to build content around it.
Be the twitterati! See what hashtags are trending, what are the news and stories behind them. Most obvious and trustworthy place to check for trending hashtags is native Twitter itself but you can also take help from these handpicked tools like RiteTag, hashtagify.me, Trendsmap for this purpose. Hashtags are a great way for sorting information. With the help of a tool called Keyhole you can see how often hashtags or keywords are shared, who’s sharing them, the demographics of who’s sharing them and more. It can give you insights into who’s in your audience and which sites they’re most drawn to.
This is really important if you want to beat your competitors with quality content. As a first step ‘Subscribe’ to the email newsletter lists of all your competitors. This will help you keep a close eye on what are they doing and what is or is not working for them. Scrutinize their subject lines, tonality of mail, creatives used etc. Analyze their landing pages. As a content marketer it's important to analyze what your competitors are producing content about but it's more important to gauze what topics are they missing and cover those topics. And that’s the catch!
Find the most popular videos related to an industry. They may be how-to videos, product videos, advertisements or literally anything. Now, among those videos churn out the ones with most views, comments and other engagements. Congratulations for getting the topics you should next focus on for your content!!
There you have it–– 11 Hacks you can use to come up with great ideas for your content marketing. Hopefully the tools will help you generate boatloads of powerful and share worthy content ideas.
I’m sure I’ve missed some great hacks that marketers use to generate amazing ideas for content marketing. What are those secret hacks? Let us know in the comments section below.